In article 
<by5pr13mb29998094418c8a6c25902569d7...@by5pr13mb2999.namprd13.prod.outlook.com>
 you write:
>To put it another way:
>
>  *   [email protected] is organizing a meeting for 
> [email protected]
>  *   [email protected] sends out a calendar invite from their own 
> messaging client, using
>[email protected] in the From: field
>  *   The resulting message uses [email protected] in the friendly 
> From: field, but firstbrand.com in the
>SMTP MAIL FROM domain, so the headers are no longer aligned for SPF.
>  *   Both firstbrand.com and secondbrand.com are set to DMARC p=reject.
>  *   Messages like this are then rejected by receivers that validate DMARC 
> results.

This sounds like an excellent use case for Dave's draft-crocker-dmarc-sender 
proposal.

The canonical example of different From and Sender is exactly this:
Sender is an assistant working for and sending mail for From.

R's,
John

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