Sorry Marinho, but I have to agree with Nick.

In terms of design, take a look at 
http://www.webdesignfromscratch.com/web-design/current-style.php
for key examples and highlights for a professional looking web site.
It might be quite cool to have a 1920's art-deco theme/look-and-feel
on your site (but that's just me!).

In terms of content - here is a (quick) rewording of your
"blurbs" (whatever your final version, running them past a native-
English speaker will be really helpful):


What is Geraldo Reports?

Geraldo is an open-source reporting engine for Python or Django
applications. It uses the power of ReportLab to allow you to generate
simple or complex reports.

Why should I use it?

Reports are the lifeblood of modern business.  Delivering timely and
accessible content for all employees is essential.  A reporting engine
that runs on the web, harnessing both the corporate infrastructure and
the cloud, provides this core functionality.

Why the name "Geraldo"?

As with "Django", "Geraldo" is the name of a well-known jazz musician
- moreover calling it "Zambrota" would have rather weird!

***

Geraldo can be used in standalone desktop applications and web
applications. It is platform independent and works under Linux, Mac or
Windows.

Geraldo is licensed under LGPL 3.0.  You are free to download, copy,
distribute and modify without any payment, provided you respect the
terms of the license.

Geraldo ships with tons of examples; from simple "getting started" to
complex report layouts.

delete this -- ((You can find example codes using Geraldo Reports, you
can look in the package the directory 'test' and you will find dozens
of them. You can find examples also on examples documentation.))
and rather provide visible links (buttons/images) to graphic examples.

HTH
Derek

On Jan 28, 4:27 am, Nick Lo <ingredients.com...@gmail.com> wrote:
> Hi Marinho,
>
> > I have good news :)
>
> > I've done today the new website of Geraldo Reports [1].
>
> I hate to be one to say this as it looks like you've put a lot of work in, 
> but I much, much, much preferred the look of your old site. Mainly for one 
> reason: It was very easy to send clients to (I did) and know they'd be 
> impressed and immediately get an idea of what Geraldo does. This was largely 
> due to the large images of reports you used to have. I now would not send a 
> client to it as they'd be completely confused. Also it needs some work on the 
> wording for example:
>
> "Why should I know it?
> Reports are the eyes of business - specially for the chairmans - and theweb 
> is the obvious desination for all corporate softwares, like ERPs, CRMs, etc. 
> The cloud is here and there, so, make sense you should know a good reporting 
> engine to make your reports on the web, and on the cloud."
>
> The above has typos, needs some grammar changes as well as the overall 
> wording and message made clearer.
>
> > Geraldo is a tool to make business reports easy, that not necessarily
> > will be PDF files. For a while it just supports PDF and TXT (for file
> > and matrix printers), but in the future it will supports HTML, ODF,
> > DOC, XLS, and whatever. It uses the power of ReportLab to make PDF
> > files and uses also some things from its library.
>
> > Geraldo doesn't competes with ReportLab, it is just more like Jasper
> > or Crystal Reports, ok?
>
> You missed out a biggie: It makes them more easily too (depending on your 
> needs of course).
>
> > The new website is more like a redesign of the old one, but we want to
> > have cook book, code snippets and report templates repositories as
> > soon as possible.
>
> > We are near to announce the release 0.4 (maybe in 1 or 2 weeks), with
> > the main features:
>
> > - Caching
> > - Additional fonts
> > - Events system
> > - "Native" charts (using ReportLab functions instead of third part 
> > libraries)
> > - Cross reference tables
> > - Bar codes
> > - bugs fixes
>
> These are great new features to the site and to the engine.
>
> Thanks very much for all your time on this and I hope I don't come across as 
> negative about the new site. For us developers it really doesn't matter too 
> much as long as the site has the info we need BUT for us developers that want 
> to impress clients or bosses it matters a LOT. I don't think the new site is 
> appealing to clients or bosses and more to the point, I think it would just 
> completely confuse them.
>
> Cheers,
>
> Nick

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