I'd qualify the above advice with a different POV:

If you're not a web developer, and you are setting up this site for a
real business, you should seriously consider hiring someone with
experience to set up your database and website.  I don't want to dampen
others' encouragement and enthusiasm, but it's easy to underestimate
how "easy" it is to set up a well-designed and functional website if
you have very little experience.

By all means, do the research and see if you can get the hang of it --
but take into consideration that web development is a lot like home
renovation.  It looks easy, but it's something that takes a lot of
education and experience to get good at.  If you have the time to
invest in tackling the learning curve, go for it, but if you have a
real business to run, it'll be cheaper for you in the long run to hire
a pro to do this stuff.


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