Hi Tomas, I do have some experience. I would advise you to look at http://www.optimizely.com as an alternative first. It's definitely easier to setup. Ofcourse coding backend to do A/B tests is always much more flexible at the expense of a lot of effort. So over the past year i've shifted to Optimizely, and it integrates with crazy egg/mixpanel etc as well. The product isn't perfect, but i've found it to be the least effort(keeping lean-ness in mind) and i code around the limitations of optimizely.
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