Name in admin for Foreign Key's

[Milton Waddams]

I'm trying to associate multiple users with a team and each user having a specific role within that team.

eg. not my situation though easiest way to make it clear what I'm attempting to achieve...
CEO = meta.ForeignKey(User)
CFO = meta.ForeignKey(User)

when I go to edit this in the admin area I get User: as the name of the field on the left, I've tried using related_name though that makes no difference. I'm sure I'm missing something though wasn't able to see it in the docs. Is there a way for me to specify the text which shows up on the left of foreign keys?