While reading an almost-recent issue of "Communications of the ACM," I
found a reference to Heilmeier's Catechism [1][2]; I think it's
appropriate to the discussion.

    Heilmeier's Catechism
    ---------------------
    A set of questions credited to Heilmeier that anyone proposing a
    research project or product development effort should be able to
    answer.

    * What are you trying to do? Articulate your objectives using
      absolutely no jargon.

    * How is it done today, and what are the limits of current
      practice?

    * What's new in your approach and why do you think it will be
      successful?

    * Who cares?

    * If you're successful, what difference will it make?

    * What are the risks and the payoffs?

    * How much will it cost?

    * How long will it take?

    * What are the midterm and final "exams" to check for success?

Adam


[1] http://en.wikipedia.org/wiki/George_H._Heilmeier

[2] http://en.wikipedia.org/wiki/George_H._Heilmeier#Heilmeier.27s_Catechism
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