On Thu, Jan 5, 2012 at 8:47 AM, Dave Close <d...@compata.com> wrote:
> Anton Cohen wrote:
>>The reality is the exact opposite. It's best practice to use outside
>>services or separate servers for mass mail, you don't want
>>your corporate email server's reputation being tarnished by mass mail.
>
> And how do I know the message was authorized? Only by the reputation
> of the marketing company, many of which are completely unknown to me
> before I get such a message. If I don't recognize the actual sender,
> who might be just pretending to be the claimed sender, how can I
> distinguish such a message from spam? I can't and I don't.

If the headers claim to be from my server, how do you know it came
from my actual server?  You don't.  Email headers are not
authenticated.  Sure they're suggestive, but not definitive.

We've started to use amazon to send out emails (even non "bulk").  its
cheaper for us to use amazon than to do it ourselves.

Just like we use others for parts of our web infrastructure - if find
someone who can do it better than us.

Out sourcing to specialists, even for email (corporate or bulk) is a good thing.
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