Hi -

Even without an official group it should be possible to discuss improvements to 
outreach here on the dev@ mailing list.

There is a page full of logos (some missing) at 
https://pulsar.apache.org/powered-by/ <https://pulsar.apache.org/powered-by/> 
While that is a good starting place there is no information on that page about 
how to request addition to that page. I’m not clear that the PMC has a policy 
or rule.

> On Aug 24, 2021, at 5:30 PM, Aaron Williams <aa...@wi5s.com> wrote:
> 
> Hello Apache Pulsar Community,
> 
> I would like to propose that the PMC create an Outreach Working Group.
> 
> Here’s why it is needed:
> 
> The Apache Pulsar community currently doesn't have community-driven content
> channels that are unaffiliated with any vendor. We also don't have an
> active effort to help identify people/organizations who are using Pulsar,
> nor do we have resources who are helping to tell their stories and educate
> the broader industry about these users and organizations where Pulsar is
> being used successfully.  In my experience, this is the single most
> important factor in helping a new infrastructure “cross the chasm” from
> early adopters who are willing to roll up their sleeves, do their own
> research and help find bugs, to “early majority” where people feel
> confident in adopting it because peer groups that they trust have already
> done that research and hardening.
> 
> In other words, there are many great things happening around the Apache
> Pulsar community, but there is no unified effort to push that information
> out.
> 
> For example, we could do a LOT more to publicize the Pulsar Summit Europe.
> Instead of a website going live a month before the event with no awareness,
> the working group would be responsible for having the webpage go live well
> in advance, for contacting the relevant press to set up interviews with
> Pulsar Summit speakers, for helping the PMC define a theme of the event,
> for setting up social media & targeted ad campaigns, and for engaging with
> content creators like podcast interviews.  Blogs and interviews would be
> completed in advance and set to roll out on a predetermined cadence.
> 
> During the event, social media posts will be ready to go and augmented with
> news made the day of the event.  Afterwards, there needs to be follow up
> blogs, pointing people to the content that they missed and how to get to
> it.  Then this same content can be placed in the newsletter and recycled in
> other posts later on.  This is a lot of work that doesn’t “just happen”; it
> takes a lot of volunteers to get everything done.  And right now it doesn’t
> look like it is getting done, or at least the community has no insight into
> the current status of the event.  Thus, community members who want to
> volunteer, don’t know how to start.
> 
> I hope this helps illustrate how an Outreach Working Group could help
> organize and promote the community.
> 
> I look forward to hearing from the community about this proposal.
> 
> Thank you,
> 
> Aaron Williams

All The Best,
Dave

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