KG01 - see comments inline. 

On Jun 24, 2013, at 12:18 PM, Juergen Schmidt <jogischm...@gmail.com> wrote:

> Am Freitag, 21. Juni 2013 um 18:28 schrieb Kay Schenk:
>> On Thu, Jun 20, 2013 at 4:47 PM, Dave Fisher <dave2w...@comcast.net> wrote:
>> 
>>> 
>>> On Jun 20, 2013, at 11:46 AM, Rob Weir wrote:
>>> 
>>>> In case you are not following the discussion on the dev list, Juergen,
>>>> the 4.0 Release Manager, has proposed an endgame schedule for the AOO
>>>> 4.0 release:
>>>> 
>>> 
>>> http://mail-archives.apache.org/mod_mbox/openoffice-dev/201306.mbox/%3C51C16876.402%40gmail.com%3E
>>>> 
>>>> The date relevant to the logo is Monday July 1th. That is the
>>>> deadline for getting the logo changes integrated into Subversion for
>>>> the OpenOffice product.
>>>> 
>>>> Changes on the website and social networking don't have a hard
>>>> deadline and can come later, perhaps synched up with the actual
>>>> release of AOO 4.0, which is planned for later in July.
>>>> 
>>>> So what needs to be done?
>>>> 
>>>> 1) Kevin said he wanted to make some fine tuning of the text kerning
>>>> in the logo.
>>>> 

KG01 - ok, I've adjusted the keening and will post updated .svg. 

>>>> 2) Alexandro said something about adjusting the colors. But I'm not
>>>> certain I understood that correctly.
>>>> 
>>>> 3) We need to update the graphics in the product. And there are a lot
>>>> of them, around 25 of them, which I've laboriously transcribed onto
>>>> the wiki:
>>>> 
>>>> https://cwiki.apache.org/confluence/display/OOOUSERS/Product+Logo+Use
>>>> 
>>>> Most of them will be simple. It is just a matter of replacing one
>>>> logo with another, and preserving the right formats, dimensions, color
>>>> depths, etc.

KG01 - I will start to work on these images. Will send along progress notes as 
I go. 

>>>> 
>>>> A few exceptions, of placements which will require some more thought:
>>>> 
>>>> a) The splash screen is here:
>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/default_images/introabout/intro.png
>>>> 
>>>> It has integrated text and graphics and the text is rather ugly. Can
>>>> we do better here? This is a place where some "wow" is appropriate.
>>>> 
>>> 
>>> 
>>> Consider
>>> 
>>> (1) Take the logo SVG
>>> (2) Add "4"
>>> (3) Scale to the 550 x 365 px size.
>>> (4) Add updated and well written text in the same font.
>>> (5) Add quality Apache Feather.
>>> (6) Include trademark.
>>> (7) Cool contextual graphics?
>>> (8) Create a PNG from the SVG.
>>> 
>>> Regards,
>>> Dave
>>> 
>> 
>> 
>> Could you post an image for us?
>> 
>> I truly liked the idea of incorporating the feather, somehow, but well,
>> none of the submitted logos with it got high ratings.
>> 
>> 
> 
> and this should be accepted. We use the feather in combination with our logo 
> in some cases and that is ok and enough.
> 
> We don't have to combine the logo with the feather. See the flex logo.

KG01 - Our logo type includes the Apache name. This is sufficient. Their logo 
needs a refresh :)

> 
> Juergen
>> 
>> 
>> 
>>>> 
>>>> b) Some of the placements have "high contrast" versions, needed for
>>>> when this mode is enabled in the operating system. This improves
>>>> visibility for users with low vision. For example:
>>>> 
>>> 
>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/default_images/framework/res/backing_hc.png
>>>> 
>>>> I think we need to consult with someone with expertise in this to know
>>>> exactly what we should be doing here.
>>>> 
>>>> c) This is from the SDK install:
>>> https://svn.apache.org/repos/asf/openoffice/trunk/main/instsetoo_native/inc_sdkoo/windows/msi_templates/Binary/Image.bmp
>>>> 
>>>> As you can see it is a more elaborate, 3D image showing
>>>> "OpenOffice.org" in the title bar. This will require someone skilled
>>>> with their graphics editor to replace that text and make it look
>>>> natural. Or redo the image.
>>>> 
>>>> So plenty of work to do here for anyone who is good with a graphics
>>>> editor and wants to help.
>>>> 
>>>> But first we need Kevin and Alexandro to make their changes to the
>>>> master SVG. After that we can work in parallel on the remaining
>>>> pieces.
>>>> 
>>>> The master SVG, from Chris, is here:
>>> https://svn.apache.org/repos/asf/openoffice/ooo-site/trunk/content/marketing/art/galleries/logos/aoo-working/
>>>> 
>>>> We have a little more than a week to do this, so can I strongly
>>>> suggest that Kevin and Alexandro make their changes ASAP, and by
>>>> Monday June 24th at the latest?
>>>> 
>>>> Thanks!
>>>> 
>>>> -Rob
>>>> 
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>>> 
>>> 
>>> 
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>> 
>> 
>> 
>> -- 
>> -------------------------------------------------------------------------------------------------
>> MzK
>> 
>> "If you stick with a vision, it might not all work,
>> but some of it will be absolute genius."
>> -- Kim Cattrall
>> 
>> 
> 
> 

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