On 1) Can I suggest we make the graphic change maybe 3-5 days before DFD.
Make an earlier blog post letting people know its coming up. We should go
viral before the day.

I could create a small page about AOO and DFD and what it means to us.
Much like the download page, we can assign the social platform meta-data
image and text to the one we're promoting AOO with.  We could then link it
to the early and day-of blog posts.

- - - - -
PAGE META DATA
[Image=AOO-DFD-Doodle.png]
[Title="Apache OpenOffice celebrates DFD, learn more here."]
[Text="AOO is committed to support ODF standards so that everyone can
access their information independent of the tools and suites they use.
Learn more here."]

IN TYPICAL OO.org PAGE TEMPLATE
[Short brief about what it means to us. Benefits to society, talk about
owning your information and having the freedom to move to other office
suites and OS/Technology platforms. Talk about how we support multiple
platforms for that freedom. Windows to Linux to OS X]

Let your friends know its document freedom day on March 27th:
[Share Facebook] [Share Twitter] [Share Google+]

Are you ready to be free? [Download Apache OpenOffice Today! possibly
href'd image]
- - - - -

Samer

On Mon, Feb 25, 2013 at 1:48 PM, Rob Weir <robw...@apache.org> wrote:

> Document Freedom Day (DFD) promotes the use of open standards and
> interoperability in documents.   OpenOffice has been a core part of
> DFD since it first started in 2008.
>
> Our community's support of the OpenDocument Format (ODF) file format
> is broad: in the product of course, but also via our personal use, and
> via the efforts of our volunteers in OASIS maintaining the standard,
> and at Plugfests improving interoperability.
>
> I'd like to see us celebrate Document Freedom Day.  I think we can do
> something similar do what we did for International Mother Language
> Day:   Using social media and our website.  We can reach nearly a
> million people when we do this, so it is very effective.
>
> To make this happen we need a few things to happen before, say March 10th:
>
> 1) An adapted logo for the website, something thematic.
>
> a) The hi-res version of the current logo is here:
> http://www.openoffice.org/images/AOO_logos/AOO-logo-hires.jpg
>
> b) For ideas, the official DFD art work is here:
> http://documentfreedom.org/artwork.en.html
>
> c) The final website logo should be 100px high, with width of 200-400px.
>
> d) If we can avoid putting the date in the logo we can reuse it in
> future years as well.
>
> 2) A blog post and/or press release.  The week prior to DFD is
> "Sunshine Week" in the US, and is focused on open government
> (http://www.sunshineweek.org/).  So I might try to write up something
> that connects the two, i.e., how the use of open standards helps
> promote open government.
>
> 3) Use our social media accounts to promote DFD on the day.
>
>
> Anyone interested in helping?
>
>
> Regards,
>
> -Rob
>

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