Beautiful. Thanks so much, Roberto. This is hugely appreciated! Cheers & chat soon, Sally
>________________________________ > From: Roberto Galoppini <rgalopp...@geek.net> >To: dev@openoffice.apache.org; Sally Khudairi <s...@apache.org> >Cc: Dave Fisher <dave2w...@comcast.net>; ASF Marketing & Publicity ><pr...@apache.org>; "market...@openoffice.apache.org" ><market...@openoffice.apache.org> >Sent: Thursday, 7 February 2013, 5:00 >Subject: Re: $21 million per day > >On Wed, Feb 6, 2013 at 9:58 PM, Sally Khudairi <s...@apache.org> wrote: >> Hello Dave --great to hear from you, and with a wonderful subject :-) >> >> I'm happy to help, and can work with both Rob and Don (and whomever else >> would like to participate) on getting something formal out the door. > >Sally, happy to spread the news via SourceForge and our channel media >if you wish so. > >Roberto > >> Is there a timeframe in mind? Next week, I presume? >> >> Thanks in advance, >> Sally >> >> >> >> >>>________________________________ >>> From: Dave Fisher <dave2w...@comcast.net> >>>To: dev@openoffice.apache.org; ASF Marketing & Publicity <pr...@apache.org> >>>Cc: market...@openoffice.apache.org >>>Sent: Wednesday, 6 February 2013, 15:54 >>>Subject: Re: $21 million per day >>> >>>Hi Sally, >>> >>>Please see this message thread: >>>http://mail-archives.apache.org/mod_mbox/openoffice-dev/201302.mbox/%3CCAP-ksoiJx5QqRvAQpHTJJ2_VasPCji9gTi4R3PH8bg_ntwkJ9A%40mail.gmail.com%3E >>> >>>Rob is working on a blog post, but I think that this is something worthy of >>>an ASF press release as it shows substantial value provided to the public. >>> >>>Thanks and Regards, >>>Dave >>> >>>On Feb 6, 2013, at 12:42 PM, Rob Weir wrote: >>> >>>> On Wed, Feb 6, 2013 at 8:43 AM, Rob Weir <robw...@apache.org> wrote: >>>>> Yes, yes, we're a non-profit organization. We don't charge for Apache >>>>> OpenOffice. We don't pay developers. But we still do produce >>>>> something of value, and that value can be estimated. >>>>> >>>>> People need office productivity software. The main alternative to >>>>> OpenOffice is Microsoft Office, perhaps the "Home and Student" >>>>> edition. The latest version (2013) sells for $139.99 on Amazon. This >>>>> is for the downloadable version. >>>>> >>>> >>>> So I'm thinking more on this, and there is an assumption here that the >>>> price I pay for Office in the US is the same as anyone else pays >>>> around the world. But this is unlikely to be true. This is a classic >>>> example of where the fixed costs are in the development and are high, >>>> and the variable costs are in the media and distribution and are very >>>> low. So a global vendor's optimal strategy is to adjust the pricing >>>> country-by-country or region-by-region, to maximize their profits. >>>> They can drop the prince in some countries and raise it in others >>>> based on ability to pay. >>>> >>>> I'd love to have some help exploring the magnitude of these >>>> differences, to see if they are significant. Let's use the price >>>> Microsoft quotes for "Home and Student 2013". We want the 1PC >>>> perpetual license, not the per-year subscription price. >>>> >>>> Start from here: http://office.microsoft.com. I had to then go to >>>> "Products", "For Home" and "Learn more". >>>> >>>> When I check the US price I get $139.99 >>>> >>>> When I check the German site (http://office.microsoft.com/de-de) I am >>>> quoted 139,00 €. That is $188.04 today. >>>> >>>> When I check the Australian website I am quoted $169.00 which is $174.42 >>>> USD. >>>> >>>> The Russian website quotes 3499.00 rubles, which is $116.30. >>>> >>>> So I'm seeing some higher and some lower. Does anyone see pricing >>>> that is outside of the range USD 116.30 - 188.04 ? >>>> >>>> This complicates the analysis, but I don't think it changes the story much. >>>> >>>> -Rob >>>> >>>> >>>> >>>> >>>>> We have averaged 153K downloads per day of Apace OpenOffice over the >>>>> last week. That is an average value to the public of $21.5 million >>>>> per day. Or $7.833 billion (7.833 thousand million) per year. >>>>> >>>>> To put that in perspective, here are comparable annual sales figures >>>>> for some familiar companies: >>>>> >>>>> -- Campbell Soup Company: $7.882 billion >>>>> -- Royal Caribbean Cruises: $7.657 billion >>>>> -- Mastercard, Inc: $7.391 billion >>>>> -- OfficeMax: $7.094 billion >>>>> >>>>> >>>>> So we're providing tremendous value to the public. We should be proud >>>>> of what we've accomplished over the past decade. >>>>> >>>>> Note: We could certainly debate the exact value provided to users. >>>>> Determining what a user would do if they did not get AOO for free is >>>>> tricky. But the logic above is similar to how the BSA estimates >>>>> losses to Microsoft from software piracy. They assume that the person >>>>> who pirates Office would buy it if they did not pirate it. So it >>>>> seems fair to use that same logic to estimate the value provided to >>>>> users by a legal free alternative like Apache OpenOffice. >>>>> >>>>> Regards, >>>>> >>>>> -Rob >>> >>> >>> >>> > >-- >==== >This e- mail message is intended only for the named recipient(s) above. It >may contain confidential and privileged information. If you are not the >intended recipient you are hereby notified that any dissemination, >distribution or copying of this e-mail and any attachment(s) is strictly >prohibited. If you have received this e-mail in error, please immediately >notify the sender by replying to this e-mail and delete the message and any >attachment(s) from your system. Thank you. > > > >
