On Fri, December 11, 2009 4:41 pm, Christine Louise Beems wrote:
[snip]
In light of which about the suggestion for a 'mix and match' high
quality,
global, 'language neutral' (thus totally graphical) full color folder
(printed on one side or both?); a generic/boilerplate black and white
(with
fill-in space for local contact/promo info, optimally in an editable
PDF)
'ad slick' in multiple languages and suitable for reproduction on a
photocopier and/or computer printer; and six (?) full-color unique
'product
info' inserts, one per each OO.o application...
This seems a solid approach to me. In my lingo, what you describe is
called
a Presentation Kit. And optimally, all the endorsed/approved materials
that
go into the kit are developed, designed and formatted to enable any
person
with immediate download of any single page and print very effective high
quality 'product info inserts' a few at a time.
Agreed. It's also important to have all the text in one 'layer' to make it
easy for people who may have no graphic skills to be able to produce a
translated version.
[snip]
In light of which I'm wondering, by what date do you envision these
materials making print? I suspect the aim would be for the annual
conference
in the autumn(?) of 2010 and the celebration of OO.o's 10th Birthday...
I was thinking more end of Q1 2010...
Also, I think it is critical to clearly define 'the customer' we want
these
materials persuade, intrigue and provoke to give OO.o a try. This is
significant in terms not only of establishing brandname identity over
the
long haul, but equally in terms of 'getting the most (ROI) bang for our
buck
in terms of printing costs.
I think this where the 'mix and match' approach comes in. The set of
sheets describing the applications would be mostly factual - features with
some generic benefits.
For each target market, we would have a sheet describing the features and
benefits specific to that market - so for the Education market, something
like: http://why.openoffice.org/why_edu.html. An 'Education Presentation
Kit' would consist of the 'Education' sheet, a set of 'Applications'
Sheets, and ideally an OOo CD with education specific artwork and
templates.
That is, are these materials are being designed to further expand
knowledge
about OO.o in the community of application developers...? or is the
overarching aim to attract and persuade business, education and
administrative professionals...? because just as with any translation,
the
text and other content of the inserts must be meticulously constructed
with
the 'professional lingo and imagery' that the folks we most wish to
persuade
most fluntly speak...
Agreed again. There is a sales pitch to end users, with different flavours
for different markets. There is a different sales pitch to contributors,
with different flavours for developers, artists, translators, etc.
These could all be make use of the the same glossy A4 folder, and have the
same background template for common branding.
Thanks for your comments - very useful
John
--
John McCreesh - Marketing Project Lead - OpenOffice.org
Join the hundred million - http://why.openoffice.org
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