How about something along this 'Upgrade to Open business freedom.' viktor -----Original Message----- From: "Graham Lauder" <[EMAIL PROTECTED]> To: [email protected] Sent: 12/14/2007 16:19 Subject: Re: [Marketing] Re: Website Upgrade Marketing Input
On Saturday 15 December 2007 08:46:01 viktor wrote: > How about 'Freedom from the ordinary.' > I like that, but I'm not sure that it would work in this case. For this application, given the target market, It needs to answer a number of questions about OOo: What is it What does it do Why should I download it What's in it for me And all that in eight words or less. :) The other option is the three line catch phrase The usual form is: Question Answer Kicker For example: So you need a Office software upgrade? Download OpenOffice.org The Best TCO in business Software Not sure how that would work on our splash page though. Probably a bit on the long side. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
