I was thinking more along the lines that once the CDs are on the boxes - we also have access to the back of the box :)
How many people sit down at breakfast and read the back of the box.. I know I do. The important thing here is a well designed (keyword here is 'accessible') that is going to get the people to take more than just a random glance a the CD. It may be of benefit to OOo not just to have OOo on the CD - but the latest version of the OpenCD perhaps - if people see brands like firefox .etc on the CD - they may be more likely to put it in their computer. It's an interesting concept - and one I think warrants more discussion. Good call Alexandro Colorado! Andy On Thu, 11 Oct 2007 17:54:52 +0200, CTVN <[EMAIL PROTECTED]> wrote: > putting it in cereal boxes is really an excellent way to get it to the > attention of people as "average jane/joe" sees it in the supermarket. this > is a top spot and worth lot. > > regarding the actual use of the cd, perhaps its not that effective as > people buy cereal to eat and not to install a computer software. so from a > usage perspective, CDs would perhaps better be used in context with > education. to stimulate actual use of the CD in the cereal boxes, > additions of CC music or videos might be something > (http://www.linuxelectrons.com/news/linux/11085/fedora-creative-commons-team-deliver-livecontent-distribution) > > On Thu, 11 Oct 2007 17:34:49 +0200, andylockran <[EMAIL PROTECTED]> wrote: > >> I like the Kellogg's idea for the CDs - has it been raised before - and >> if so - what were the pros/cons? >> >> Andy >> >> On Thu, 11 Oct 2007 10:29:20 -0500, "Alexandro Colorado" >> <[EMAIL PROTECTED]> wrote: >>> On Thu, 11 Oct 2007 09:51:38 -0500, CTVN <[EMAIL PROTECTED]> wrote: >>> >>>> good idea regarding the developing countries. rather than just handing >>>> t-shirts out (btw, to who - the fastest, strongest or the ones with > the >>>> best connections?!?), its perhaps better to give them as prizes for > the >>>> best participants (or all who pass...) in an openoffice course. apart >>>> from being more valued by the person who gets the shirt as (s)he has >>>> earned the t-shirt (rather then been given too), its also good way to >>>> bring young people to the openoffice/computer where they learn >>>> something >>>> useful. >>> >>> the issue with third world countries is the distribution channels. You >>> really need to have a good distribution channel strategy since most of >>> the >>> people you want to get at are in remote locations. Now also you can > join >>> with organizations that specialized on delivering goods to this >>> communities. There is the food bank which usually already have this >>> distribution channel in place. >>> >>> Personally I think the best distribution channel is to ship >>> OpenOffice.org >>> CD's on Cereal boxes. Meaning go to Kelloggs or Nestle and distribute >>> your >>> product with both of the logos and make it kid's friendly and you will >>> have OOo all over the country in no time (regardless if its first or >>> third). >>> >>> Along those lines, I dont think we need to go to the poorest of the > poor >>> to 'show them the light'. I also think that just supporting small >>> schools >>> and putting them on the map can be a great enablers to 'an outside >>> world'. >>> Which is something that I learn from other initiatives such as the >>> ingots. >>> >>> Can we get students of rural colleges interested in learning about >>> technology. Make a google summer of code would be great for them if > they >>> only had the chance. Basically there are more motivators than just >>> getting >>> physical goods. The trick is how to get the message to them. >>> >>>> >>>> if there are some t-shirts left, we could also use a couple of them to >>>> equip student (soccer) teams. at this point, we are primarily active > in >>>> sweden, austria and the czech republic. >>>> >>>> On Thu, 11 Oct 2007 16:13:37 +0200, andylockran <[EMAIL PROTECTED]> wrote: >>>> >>>>> +1 to Ian's idea. Though not sure if a developing country is >>>>> necessarily the best place to put the t-shirts. Charities in the UK, >>>>> Europe & America - coupled with an installation of OOo by local >>>>> volunteers may get a broader range of press publications. We can >>>>> either go for the unilateral BIG marketing push with this, or the >>>>> bilateral smaller effort - that gets multiple mentions across a more >>>>> personalized media - which is turn has the chance to generate the big >>>>> story. >>>>> >>>>> Andy >>>>> >>>>> On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]> >>>>> wrote: >>>>>> On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: >>>>>> >>>>>>> We are tossing a very small stone in a very large pond >>>>>>> I would stick with just the T-Shirts, but again that would depend > on >>>>>>> our >>>>>>> targets. >>>>>>> >>>>>>> Let's first define our demographic >>>>>>> Decide locations >>>>>>> Establish the message we want to deliver >>>>>>> Figure out how best to measure the success of the campaign >>>>>>> Then decide what type of merchandise delivers the message best to >>>>>>> our >>>>>> proposed >>>>>>> target audience while delivering a measurable result. >>>>>> >>>>>> Why not give them to a group of children who would really benefit eg >>> in >>>>>> a developing country. "OOo community puts shirts on the backs of > 2000 >>>>>> children!" Take a photograph and then try and get that photograph >>>>>> into >>>>>> the mainstream press. That way the kids benefit and more people see >>> the >>>>>> OOo name than would just from a T shirt promotion. >>>>>> >>>>>> Ian >>>>>> -- >>>>>> New QCA Accredited IT Qualifications >>>>>> www.theINGOTs.org >>>>>> >>>>>> You have received this email from the following company: The > Learning >>>>>> Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, >>>>>> B79 >>>>>> 8AQ. Reg No: 05560797, Registered in England and Wales. >>>>>> >>>>>> >>>>>> > --------------------------------------------------------------------- >>>>>> To unsubscribe, e-mail: [EMAIL PROTECTED] >>>>>> For additional commands, e-mail: [EMAIL PROTECTED] >>>>> >>>>> --------------------------------------------------------------------- >>>>> To unsubscribe, e-mail: [EMAIL PROTECTED] >>>>> For additional commands, e-mail: [EMAIL PROTECTED] >>>>> >>>> >>>> >>>> >>> >>> >>> >>> -- >>> Alexandro Colorado >>> CoLeader of OpenOffice.org ES >>> http://es.openoffice.org >>> >>> --------------------------------------------------------------------- >>> To unsubscribe, e-mail: [EMAIL PROTECTED] >>> For additional commands, e-mail: [EMAIL PROTECTED] >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: [EMAIL PROTECTED] >> For additional commands, e-mail: [EMAIL PROTECTED] >> > > > > -- > Coreteam VN > > Gartengasse 21 > 8010 Graz > AUSTRIA > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
