Graham, nice and ambitious idea. Let me forward your mail to some folks at Google and see what they think.
Thank you, Charles. Graham a écrit : > All > > I've been trying to come up with a campaign to coincide with the beginning of > the University year here in NZ. I always came across the same stumbling > block: Cost. > > Some discussion on the Art list with regard to Logos got me thinking. > > Especially when I picked up a copy of the latest PCWorld! Attached to this > months issue is ANOTHER entire 48 page magazine devoted to Vista and Office > 2007 put together by the PCWorld NZ people and paid for by MS. This is on > top of PCWorld itself being half filled with Vista. > > The mind boggles at the cost of such a campaign > > However Christian Lohmaier, (A man, I might add that has immaculate taste in > music :) ) Bernhard Dippold and myself were busy disagreeing about Logos, > marketing and so forth on the Art list and that inspired the following idea. > > If there is a need to move a 1000 tonnes of let's say wheat, from one side > of > a continent to the other, the large corporate would use what it could afford > and get a really big train because they can buy the train. > > The volunteer organisation can afford a bicycle. Or at least each of it's > members can afford a bicycle. > > So the large Corp may have a really big train but we have lotsa people on > Bikes moving a few kilos at a time. > > In order then to take advantage of our strengths I needed to stop trying to > figure out how I was going to afford a Train and how to make the most of what > we've got. > > > So I came up with a simple call to action - > > Gooogle:OOo > > The aim of the campaign is to raise Brand recognition and get people hitting > the website and let the website take care of increasing the User base. > > The reasoning behind this goes like this. > > Anyone can print off single page flyers on their home printer > Anyone can take out a classified in the local paper or magazine or trade > publication. Whatever an individual feels capable of paying for. > > A ream of paper costs about $8 here in NZ Print 500 with Gooogle:OOo on them > and go letterbox stuffing. Stick them up on Community Notice Boards. Give > away bumper stickers. > > The constant is the Gooogle:OOo > > We may have to talk to Google about using their name as a verb, but hey it's > already in wide use in any case > > The advantage to OOo is that we are not gathering money to fund a big > campaign > that our competitors can afford to do far better, we are leveraging > grassroots enthusiasm and not expecting more than a little time. > > To give it maximum impact however we need to coordinate a Gooogle:OOo day > around the globe. > > Comments > > Cheers > > GL > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
