Hi Jacqueline, everybody,
thank you for leading us in a specific direction for 2.0 promotion.
Even if the other target markets are important (and an
administration changeover is more attractive to the press than the
mostly smaller NFP organizations), I think you mentioned a very
important point:
This marketing goal can be worked on by all the marketing
volunteers, even *all community members* - not only the marketing
experts. Everybody knows an NFP organization (if you're not part of
one) and can talk to more or less responsible people. Aiding the
community members to do so will be a really promising approach for
marketing.
One point I want to mention is the positioner voting:
As the positioner is meant to be the central marketing theme it has
to be aligned with the theme we decide upon here.
In the moment the voting shows a clear majority for the proposal:
"Open. For Business" (25 points), followed with distance by
"Free your Files" (17 points) and
"Today's Office. Tomorrow's Standard" (proposed to be converted to
"Tomorrow's Standard in Today's Office" - 10 points).
Of course there have not been a lot of votes my now, so it could
change a lot, if there join in some people with different opinions.
But by now most of the posters tend to lay special interest on
professionalizing the image of OpenOffice.org - as an answer to the
FUD campaign against us.
This can be combined with the NFP orientation, but in my eyes they
stay as different goals side by side.
It's just a question:
- Do we want to find an appropriate slogan for the NFP goal and keep
it as positioner for longer than just the 2.0 promotion?
- Do we want to combine the goals in one: OOo as high quality Suite
especially for NFP organizations?
- Or do we follow a two-track policy with the NFP theme only for the
OOo2.0 promotion and the professional / quality theme for all the
time until the release of OOo3.0?
Until we have reached a decision about the goals I'll keep the
positioner voting open - you may change your voting if you'll find
different priorities during the discussion.
Just a few thoughts...
Best regards
Bernhard
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
