On Tue, 2005-03-15 at 14:09, Chad Smith wrote: > [EMAIL PROTECTED] wrote: > > Ah I see, but wouldn't it be better if we are doing cartoon type images > > to reinforce one visual identity? Otto is the only "official" cartoon > > mascot for the project and branding is about reinforcing particular > > images. > > Not really Ian. None of the "Open Puppets" are the "official" mascots. > They are the artist's rendition of them. > > Otto is by far *NOT* the official OOo mascot anyway. He's the mascot > for the educational branch. That's very different from being the > spokesman for the whole project.
I didn't imply he was. Who would Open Puppets apeal to most? Children. Who is Otto aimed at? Children. That is the only logic, I'm invoking and since we are not restricting the use of Otto as an image, it seems to me a good idea to reinforce it in the market groups its aimed at from the marketing perspective of the OOo project. Recognisable similarity would be enough, it doesn't have to be identical. > None of the OP drawings are reinforcing particular images of the > projects or programs they represent. Well that is a shame, its a missed opportuinity if we are talking marketing. > I don't want to tell other people how they can and cannot promote OOo. > Let them use their bird. Don't try to force them to use ours. I'm not forcing them to do anything. They are free to do anything they like. I'm suggesting that reinforcing images is actually a technique that is generally considered beneficial in marketing all over the world. Open puppets would benefit from greater similarity with the project icons simply becasue they would be more instantly recognised by more people. BUt in the end its entirely up to them. -- Ian Lynch <[EMAIL PROTECTED]> ZMS Ltd --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
