>> So don't change the name just let people drop the
>> .org if they want to, in day to day discussion or
>> even in the documentation.

>This writer and journalist uses "OpenOffice.org" and "OOo" well:

Yes and I do agree that .org is an asset for marketing

In my original post I was thinking of the example of Coke and Coca-Cola one
is the
real product name the other is its common name. Both are useful
marketing tools in different contexts and when addressing particular
audiences and both are instantly recognisable as the same product.

Allowing people to use an alternative name is not the same as giving up
on branding altogether, we should still point out that OpenOffice.org
should be used in titles, logos and I guess manuals etc. 

As in your example OOo is also a useful alternative name but only when
the full version of the name is used first.



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