To setup a custom profile picture for your @apache.org email alias you will want to create a google account with your @apache.org email alias and then upload the image on https://myaccount.google.com/. This will display in Gmail and other Google provided locations.
To setup your profile picture for https://lists.apache.org/ you will need to create an account on https://gravatar.com/ with your @apache.org email alias and then upload the image on https://gravatar.com/profile/avatars. This may take a few hours to appear.
