Hey Alex.

It was good to see you again at the conference. 

I have a few thoughts about the conference and thoughts on the lower 
attendance. Looking back to when I first attended Flex 360 when it was hosted 
in San Jose I think the sessions on Flex were much more advanced in topics and 
provided me with more knowledge about Flex. From sessions about the elastic 
racetrack to Flash player garbage collection I always came away with a better 
understanding of the Flex framework. 

I think there are so many Flex developers who could benefit from additional 
advanced topics. Maybe it would even encourage new developers to take advantage 
of application building with Flex.  I also know for a fact this is the case 
from the dozens and dozens of Flex candidate interviews I have performed over 
the past year. Many developers lack the fundamental understanding of Flex. 

The other thing I've noticed is that there is a perception that the conference 
is a web conference with a btw we might talk about 1 or 2 things about Flex. 
Seeing the available sessions doesn't disprove my poi t.

Just my 2 cents.

Thanks,

Russ

On Aug 9, 2013, at 11:31 AM, "Alex Harui" @adobe.com> wrote:

> The 360|Stack conference was held in Denver from August 4-7, 2013.  
> Attendance was lower than last year, leaving many of wondering why.  Was it 
> that the conference was in the summer instead of spring?  Was the name change 
> a factor?
> 
> 360|Stack intended to remain the primary (only) Flex conference in the world. 
>  And it did seem like the majority of attendees were current or former Flex 
> users.  The schedule of talks included more non-Flex content than past years, 
> but that's on purpose:  some folks are migrating away from Flex.
> 
> But I chatted with many attendees who are not immediately migrating.  These 
> folks seem to have significant Flex-based applications, and they are 
> definitely considering how to migrate their apps going forward, but many feel 
> like they have another year or two before they have to start migrating, and 
> all were encouraged to see that FlexJS is a potential option.
> 
> I think my presentations went ok.  There wasn't shouts of joy at seeing MXML 
> and AS run in the browser without Flash, but the feedback was positive and 
> there nothing was brought up to make me want to make significant changes in 
> the direction we're headed in, so it is time to start preparing for a 0.1 
> release.
> 
> I didn't attend too many other sessions because I was prepping slides and I 
> did have some extensive sit-downs with a few Flex customers.  I got one 
> attendee up and running on FlexJS which took a bit longer than expected.  We 
> need to make it easier to get it going.  But Michael Labriola and Michelle 
> Yaiser never fail to give good inspiring talks.
> 
> My biggest takeaway, though, was that folks are not able to keep up with what 
> is going on with Apache Flex.  Even many of our fellow committers and PMC 
> members were essentially unaware that FlexJS had a prototype to play with.  
> The complaint I heard over and over again is that there is just too much 
> traffic on the dev mailing list and folks are too busy to keep up with it.  
> We are using [] tags to make it easier to filter, but that means folks still 
> have to take the time to set up a filter.  We need a better way of 
> communicating important things besides releases in a lower-traffic way.  
> Maybe we should blog/tweet certain things slightly more often, or maybe we 
> should have our own announce@ list.  Other ideas welcome.
> 
> -Alex
> 

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