On phonegap build you can add values to the info.plist or androidManifest.xml from the config.xml, but I didn't see that features available on cordova
http://phonegap.com/blog/2014/01/30/customizing-your-android-manifest-and-ios-property-list-on-phonegap-build/ I'm not sure if it isn't possible or if it isn't documented, in case it isn't possible, should we add such feature? In some cases you have to add some values in the info.plist or androidManifest.xml and the only way is to create a plugin that writes the values there on install.