On 2024/06/10 11:20:36 Claude Warren wrote:
> I believe that there are two issues that are retarding the acceptance of
> ASF produced conferences
> 
>    - The name
>    - The positioning

I would add timing: There is less money to go around for sponsorships. So 
establishing one that sounds new likely will be harder than in other years. 
Still it's possible.

Renaming itself is challenging - says the one who for years told people, that 
the ASF is not only about the Apache webserver. It's not impossible though - 
says the one who for years now has seen Apache mentioned in one line with the 
Linux Foundation, the Eclipse foundation and others.
 

> The positioning is an issue.
> 
> I found that ApacheCon (I have not attended a C/C NA) felt like a
> collection of siloed conferences. If there were 15 tracks it could just as
> easily have been 15 meetups.  It felt to me that there was very little
> cross pollination.

I attended ApacheCon 2008 through 2014 (sometimes EU, sometimes NA, sometimes 
both). Looking back I came for the tech (both, projects we were using at work 
as well as projects we considered competition). What pulled me into the 
foundation was being able to join the hackathon, to talk to committers at the 
booths. The talks that proved most valuable and relevant belong the life span 
of any of the tech project were the community talks.

So to me the gordian knot to untangle is to find content that draws (newcomers) 
to the conference, find space and formats for newcomers and existing committers 
to get in touch and find formats and time to give newcomers a glimpse of the 
value of how we operate and how they fit into that equation.

That gordian knot is also very different to the easier problem that any of the 
summits solves: there sales often is the most important driver.

The hallway track that Bertrand mentioned by the way is one very important 
piece in the puzzle: It is pretty much the only time and place for 
conversations that require deniability. Those are also the conversations that 
cannot be moved online.

Another important piece in the puzzle is finding funding for attendees to 
travel: Ticket prizes are one part of what makes the conference expensive. 
Depending on distance, travel usually has the bigger prize tag attached (both, 
in terms of money, time and impact on environment). While speakers used to get 
more support in the past from the conference, recently the bet was on employers 
to pay to send speakers - especially for juniors that may be getting harder.
 

> multiple
> projects: not groovy, or cassandra, or kafka; but JVM language scripting,
> cluster consensus strategies, and streaming data strategies.

How would that be different from the Big Data Compute, API & Microservices etc. 
that I've seen for CoC Bratislava?

 
> In terms of funding, I think there are lessons to be learned from Sci-Fi
> and comics and other fandom based conferences.  You don't have to charge a
> lot at the door.

Can you share more on how these conferences do that?

In the tech ecosystem the only conferences that I know charge nothing or close 
to nothing (FOSDEM, FrOSCon, Linuxtage Chemnitz) tend to get their venue for 
free hosted by a university and rely heavily on volunteers showing up and doing 
stuff (though I have heard that the number of those has been shrinking for some 
events, for Buzzwords that number increased).


> The ASF conference should become the place where developers want to go to
> learn stuff, where employers want to send employees because they will
> return with new ideas and better approaches to problems, and where vendors
> of tools for developers want to be.  I think it is possible, but not if the
> conference continues to compete with large scale siloed "Summit"
> conferences.

I fully agree that we have a lot of valuable lessons to share beyond what is 
discussed at the "Summit" type of event.

One thing just crossed my mind: Bertrand once explained the ASF as the 
Switzerland of Open Source - a neutral place for interested parties to 
collaborate on projects. Maybe that's one interesting and unique aspect of our 
conference?

There's also one important observation in what Rich shared: Someone has to do 
the organising - not only for the hackathon, but also for advertising, for 
inviting contributors, for shaping the track, for help with finding sponsors, 
etc. A lot of the cheaper conferences rely on volunteers, not only during 
preparation but also on-site - I believe, more than we could find volunteers in 
recent years.

Not sure if any of the perspectives help, feel free to ignore all of them,
Isabel (still keeping the female 2008 ApacheCon EU t-shirt near and dear)

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