Thank you, Mark. Hello, Tomasz.

ASF Marketing & Publicity will be happy to help with a logo for ALC through our 
Central Services team. I am not aware of the official cities involved, other 
than announcement from Swapnil on the Indore chapter. I also understand that 
Warsaw, Beijing, and Budapest are candidate cities from the ComDev archives.

I think Sharan's suggestion of creating a variant of the #LoveApache badge is a 
possibility in terms of design.

I'm copying Kenneth Paskett, Central Services creative lead, to see what 
options are possible and get back to you.

Is there a specific timeframe for this?

Best,
Sally

- - - 
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org

On Sat, Feb 22, 2020, at 09:11, Mark Thomas wrote:
> On February 17, 2020 8:04:03 AM UTC, Tomasz Urbaszek 
> <turbas...@apache.org> wrote:
> >Thanks Jarek for the information (I am wondering how this applies to
> >use
> >the badge generator with two feathers:
> >https://www.apache.org/foundation/press/kit/ ).
> >
> >I am looping in trademarks@ as it seems we will need some help :)
> >
> >T.
> >
> >On Mon, Feb 17, 2020 at 8:49 AM Jarek Potiuk <ja...@potiuk.com> wrote:
> >
> >> I am afraid rules of Apache logo are rather strict about it. Not sure
> >about
> >> ALC, but I think Apache Feather is the most protected asset of ASF
> >:).
> >>
> >> I think I have not seen that apache logo used anywhere except
> >ApacheCon and
> >> there are specific rules for NOT using Apache logo in the events:
> >> http://www.apache.org/foundation/marks/events.html#graphics
> >>
> >> "
> >> Events may not normally use any Apache logos or graphics as part of
> >their
> >> primary event branding. Apache product logos may only be used to
> >refer to
> >> the Apache products or projects themselves, and must be clearly set
> >off
> >> from any of the events' own branding and logos.
> >>
> >> If your event wishes to use an Apache project logo within your event
> >> branding, you must work with VP, Brand to explicitly grant trademark
> >and
> >> goodwill rights for the brand and event logo to the ASF.
> >>
> >> Event branding may not include the Apache feather in any way. The
> >only use
> >> of the bare Apache feather on event materials allowed is to provide a
> >> single link to http://www.apache.org/ as a reference to The Apache
> >> Software
> >> Foundation, typically as a Community Partner or to otherwise refer to
> >> Apache as a whole.
> >> "
> >>
> >> Maybe what we can do instead is just ALC specific branding
> >guidelines?
> >>
> >> J.
> >>
> >>
> >> On Mon, Feb 17, 2020 at 8:41 AM Tomasz Urbaszek
> ><turbas...@apache.org>
> >> wrote:
> >>
> >> > Hi all,
> >> >
> >> > I think it would be a good idea to have Apache Local Community
> >logo.
> >> > Having branding can help increase recognition and underline
> >attachment
> >> > to ASF. In my opinion, each chapter should have its own logo
> >> > customized by the name of the city.
> >> >
> >> > What is the process for such things? Should we engage
> >> > tradema...@apache.org ?
> >> >
> >> > Have a good day,
> >> > Tomek Urbaszek
> >> >
> >> >
> >---------------------------------------------------------------------
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> >> > For additional commands, e-mail: dev-h...@community.apache.org
> >> >
> >> >
> >>
> >> --
> >> +48 660 796 129
> >>
> 
> Hi,
> 
> Since this is an ASF initiative we have a little more flexibility. The 
> press and marketing folks control what is an acceptable usage for the 
> feather logo and associated graphics. I've cc'd them in this response.
> 
> Anything they are happy with is fine from a brand management perspective.
> 
> Mark
> VP, Brand Management
>

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