While I'm excited to see this kind of local ambassador program springing up, I want to be sure that we are not having people use the Apache name to promote messages that are not *our* message.

Having local groups of enthusiasts having periodic meetings is great. What I'm asking is what assurances we want to have in place that the messaging at these events is accurate?

In the past, when we have had an official (for whatever value of "official" we want to go with) Apache-sponsored thing, we require a member to be involved, so that we know that the message is from someone who actually knows what the message is. What I'm seeing here is a free-form "create a group by asking nicely" without any member, or even committer involved. And the events, and their messaging, are then being promoted on an .apache.org website, which means that they are an official statement of the Foundation.

I'm feeling a little weird about that.

I agree with Isaac, in that we don't want to set up a lengthy list of rules for who and how and what, I think that we need to be cautious about handing out our name, and our reputation, to just anybody that asks for it. Indeed, it's really kind of critical that we don't. Our name, and our reputation, are really the only things that we have, and we simply cannot have unaffiliated groups using our name to promote messages that are not Approved By Apache.

Please note that I'm not saying that this has happened thus far. I don't know that, having not attended any of these events. But we have a long history of people using our name to promote their own agendas, and we *must* not allow that.


On 11/19/19 1:24 PM, Sharan Foga wrote:
Hi All

Thanks Swapnil for the links about the ALC and I have re-read through the 
threads. I remembered sensing some push back on the proposed organisational 
hierarchy and see that has now been removed. Following on from that there was 
the comment of ALC  being managed either within ComDev or VP Conferences.

I dont think this fits with Conferences as it is more like a local meetup type 
event, which means outreach, which to me means ComDev.

So now we need to look at how to manage the integration of the ALC initiative. 
Based on Sally's feedback that means announcing and promoting the initiative to 
a wider audience. I can see some key actions already

-   announce the ALC as an initiative (Swapnil we can probably create this from 
your emails about it. Can you draft something? )
-     promote the next event (include it on the Events calendar, tweet via 
@ApacheCommunity and include a reminder on ComDev)
-    plan for future events (ALC Indore seems to be having events every 1 - 2 
months, so let's put them on the calendar and prepare for it.)
-   funding (I am not sure if ALC is getting any funding as part of ASF small 
events, or it is being covered from a third party.? BTW ComDev also has a 
budget that could be used to help with stickers, swag etc)
-   grow the ALC community (several people said they were interested in setting 
up other ALCs but so far none have. This could be because of the lack of 
announcement of the initiative - so lets focus on that first)

I'm happy to get feedback and comments on this so please feel free to respond 
if you have any ideas or suggestions.

Thanks
Sharan


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