I think that's an awesome exercise to engage in anyway. At the OSCON booth we 
had visitors across the whole spectrum - from business types that don't know 
what we do to engineers that used lots of our projects.

I have this vague idea of a short set of talking points that answers "Why the 
ASF matters to me as..."
- a student
- an engineer
- an executive using products built on ASF projects
- a company offering products built on ASF projects
- a friend of OSS
- a marketing person selling products based on ASF projects
- a random passer-by

Does that fit with what you have in mind? I'm happy to take a swag at some as a 
starting point we can build on in cwiki.
-- 
Daniel Ruggeri

On September 13, 2018 7:01:53 AM CDT, Rich Bowen <rbo...@rcbowen.com> wrote:
>
>
>On 09/13/2018 03:40 AM, Bertrand Delacretaz wrote:
>> Also, that Hamburg conference didn't feel very technical to me,
>
>
>This is really important feedback to hang onto for next time, so that
>we 
>know how to adequately set messaging.
>
>Yes, I know, for the most part we don't *have* messaging at events, but
>
>it's something that's on my list for the coming year - to provide a 
>one-sheet messaging guide with info about the Foundation, and some 
>talking points about "what's new" and "what's exciting".
>
>Yeah, I'm getting all corporate on people. I expect 10-years-ago me 
>would be horrified, and 10-years-ago Sally would be proud. ;-)
>
>-- 
>Rich Bowen - rbo...@rcbowen.com
>http://rcbowen.com/
>@rbowen
>
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