My $0.02 is everyone does there own design but there are a few links and stuff 
required to the main apache.org site.  See 
https://www.apache.org/foundation/marks/pmcs

Also, if you get some people to donate their work on the design or website.  
Consider adding them as commiters.  It's a talent sometimes overlooked by pmcs.
Regards,
KAM

On December 3, 2017 10:21:39 AM EST, Johan Corveleyn <jcor...@gmail.com> wrote:
>Hi,
>
>Some of us in the Subversion community have been talking about
>"refreshing" our website [1]. Overall it's not bad I think, but it
>starts to feel a bit dated. We'd like to update it with a more modern
>L&F, make it more attractive, perhaps shuffle around some bits of
>information to make them more easily discoverable, etc ...
>
>Before we go reinvent the wheel, I was wondering: does the ASF have
>some guidelines, style guides, templates, tips? I found one recent
>mailthread on dev@community: "Where's the code" [2], but that was
>mainly focused on having a link to the source repositories and
>download links.
>
>Browsing through some project websites I see quite some diversity. Is
>this: each project does its own thing? Or is there a desire to create
>some consistency and / or take the burden of designing websites away
>from the projects a bit (most of us are nowhere near experienced web
>designers)?
>
>Any checklists of things to keep in mind?
>
>Any great examples within the ASF ecosystem?
>
>
>[1] http://subversion.apache.org/
>[2]
>https://lists.apache.org/thread.html/f33c88b52afbf65aabb028772dcd08ebb78a237d99221566754fa82a@%3Cdev.community.apache.org%3E
>
>Thanks,
>-- 
>Johan
>
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