We have just been through the exercise of updating the HttpComponents
site [2] to try to conform with the branding requirements [1]. In the
process, we found the standard Maven site templates a bit limiting, so
we created a Maven skin [3] to make the process easier.

As it turned out, the skin did not need any HC-specific code, so it
can be used on other sites if required - it might be helpful here in
Commons.

For the ApacheCon logo, we used a a <poweredBy> tag [4] - this has the
advantage that it allows the logo to be clickable.

[1] http://www.apache.org/foundation/marks/pmcs
[2] http://hc.apache.org/
[3] http://hc.apache.org/dev-docs.html#Maven_Skin_details
[4] https://svn.apache.org/repos/asf/httpcomponents/project/src/site/site.xml

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