Characterizing alternate or conflicting points of view as assuming bad 
intentions without justification is both unproductive and unhealthy for the 
project.

> On Jul 20, 2020, at 9:14 AM, Joshua McKenzie <jmcken...@apache.org> wrote:
> 
> This kind of back and forth isn't productive for the project so I'm not
> taking this discussion further. Just want to call it out here so you or
> others aren't left waiting for a reply.
> 
> We can agree to disagree.
> 
> On Mon, Jul 20, 2020 at 11:59 AM Benedict Elliott Smith <bened...@apache.org>
> wrote:
> 
>> Firstly, that is a very strong claim that in this particular case is
>> disputed by the facts.  You made a very specific claim that the delay was
>> "risking our currently lined up coordination with journalists and other
>> channels". I am not the only person to interpret this as implying
>> coordination with journalists, contingent on a release schedule not agreed
>> by the PMC.  This was based on semantics only; as far as I can tell, no
>> intentions or assumptions have entered into this debate, except on your
>> part.
>> 
>>> Which is the definition of not assuming positive intent.
>> 
>> Secondly, this is not the definition of positive intent.  Positive intent
>> only indicates that you "mean well"
>> 
>> Thirdly, in many recent disputes about governance, you have made a
>> negative claim about my behaviour, or ascribed negative connotations to
>> statements I have made; this is a very thinly veiled example, as I am
>> clearly the object of this criticism.  I think it has reached a point where
>> I can perhaps legitimately claim that you are not assuming positive intent?
>> 
>>> motives, incentives ... little to do with reality
>> 
>> It feels like we should return to this earlier discussion, since you
>> appear to feel it is incomplete?  At the very least you seem to have taken
>> the wrong message from my statements, and it is perhaps negatively
>> colouring our present interactions.
>> 
>> 
>> On 20/07/2020, 15:59, "Joshua McKenzie" <jmcken...@apache.org> wrote:
>> 
>>> 
>>> If you are criticised, it is often because of the action you took;
>> 
>>    Actually, in this case and many others it's because of people's
>> unfounded
>>    assumptions about motives, incentives, and actions taken and has
>> little to
>>    do with reality. Which is the definition of not assuming positive
>> intent.
>> 
>>    On Mon, Jul 20, 2020 at 10:41 AM Benedict Elliott Smith <
>> bened...@apache.org>
>>    wrote:
>> 
>>> Thanks Sally, really appreciate your insight.
>>> 
>>> To respond to the community discourse around this:
>>> 
>>>> Keep your announcement plans ... private: limit discussions to the
>> PMC
>>> 
>>> This is all that I was asking and expecting: if somebody is making
>>> commitments on behalf of the community (such as that a release can be
>>> expected on day X), this should be coordinated with the PMC.  While
>> it
>>> seems to transpire that no such commitments were made, had they been
>> made
>>> without the knowledge of the PMC this would in my view be
>> problematic.
>>> This is not at all like development work, as has been alleged, since
>> that
>>> only takes effect after public agreement by the community.
>>> 
>>> IMO, in general, public engagements should be run past the PMC as a
>> final
>>> pre-flight check regardless of any commitment being made, as the PMC
>> should
>>> have visibility into these activities and have the opportunity to
>> influence
>>> them.
>>> 
>>>> There has been nothing about this internally at DS
>>> 
>>> I would ask that you refrain from making such claims, unless you can
>> be
>>> certain that you would have been privy to all such internal
>> discussions.
>>> 
>>>> there's really no reason not to assume best intentions here
>>> 
>>> This is a recurring taking point, that I wish we would retire except
>> where
>>> a clear assumption of bad faith has been made.  If you are
>> criticised, it
>>> is often because of the action you took; any intention you had may be
>>> irrelevant to the criticism.  In this case, when you act on behalf
>> of the
>>> community, your intentions are insufficient: you must have the
>> community's
>>> authority to act.
>>> 
>>> 
>>> On 20/07/2020, 14:00, "Sally Khudairi" <s...@apache.org> wrote:
>>> 
>>>    Hello everyone --Mick pinged me about this; I wanted to respond
>>> on-list for efficacy.
>>> 
>>>    We've had dozens of companies successfully help Apache Projects
>> and
>>> their communities help spread the word on their projects with their
>> PR and
>>> marketing teams. Here are some best practices:
>>> 
>>>    1) Timing. Ensure that the Project has announced the project
>> milestone
>>> first to their lists as well as announce@ before any media coverage
>> takes
>>> place. If you're planning to time the announcements to take place in
>>> tandem, be careful with embargoes, as not everyone is able to honor
>> them.
>>> We've been burned in the past with this.
>>> 
>>>    2) Messaging. Keep your announcement plans and draft press
>> releases,
>>> etc., private: limit discussions to the PMC. Drafting announcements
>> on
>>> public lists, such as user@, whilst inclusive, may inadvertently
>> expose
>>> your news prematurely to the press, bloggers, and others before its
>> ready.
>>> This can be detrimental to having your news scooped before you
>> actually
>>> announce it, or conversely, having the news come out and nobody is
>>> interested in covering it as it's been leaking for a while. We've
>> also been
>>> burned in the past with this. Synching messaging is also helpful to
>> ensure
>>> that the PMC speaks with a unified voice: the worst thing that can
>> happen
>>> is having someone say one thing in the media and another member of
>> the PMC
>>> saying something else, even if it's their personal opinion.
>> Fragmentation
>>> helps no-one. This recently happened with a Project on a rather
>>> controversial topic, so the press was excited to see dissent within
>> the
>>> community as it gave them more to report about. Keep things co
>>>     ol: don't be the feature cover of a gossip tabloid.
>>> 
>>>    3) Positioning. It's critical that whomever is speaking on
>> behalf of
>>> the Project identify themselves as such. This means that the PMC
>> needs to
>>> have a few spokespeople lined up in case of any media queries, and
>> that the
>>> spokespeople supporting the project are from different organizations
>> so you
>>> can . I cannot stress enough the need to exhibit diversity, even if
>>> everyone working on the media/marketing side is from a single
>> organization
>>> --the ASF comes down hard on companies that "own" projects: we take
>>> vendor-neutrality very seriously. What's worked well with
>> organizations
>>> that have pitched the press on behalf of a project is to pitch the
>> project
>>> news, have spokespeople from other organizations speak on behalf of
>> the PMC
>>> and follow up with different spokespeople/companies that have
>> supporting
>>> products or activities. The ability to showcase breadth of deployment
>>> demonstrates Project relevance.
>>> 
>>>    There have been instances of companies pre-announcing Project
>> news and
>>> milestones before the Project has done so themselves, in the form of
>> press
>>> releases, blog posts, articles on Medium/DZone/elsewhere, or on
>> social
>>> media. Whilst we appreciate their enthusiasm, it has caused
>> significant
>>> erosion of goodwill within the community, and issues with the press.
>>> 
>>>    Apache Projects that have been successful with outside
>> (corporate)
>>> support to help with marketing and media relations have shared their
>> press
>>> announcements, articles, posts, and pitches prior to going live to
>> ensure
>>> that they are balanced and have proper attribution and form. I'm
>> happy to
>>> help with this if needed.
>>> 
>>>    Briefing analysts is a bit of a different situation, and I'm
>> happy to
>>> help with that as well.
>>> 
>>>    Best of luck,
>>>    Sally
>>> 
>>>    + forwarding to press@ as well to keep everyone in the loop
>>> 
>>>    - - -
>>>    Vice President Marketing & Publicity
>>>    Vice President Sponsor Relations
>>>    The Apache Software Foundation
>>> 
>>>    Tel +1 617 921 8656 | s...@apache.org
>>> 
>>>    On 2020/07/20 09:44:31, "Mick Semb Wever" <m...@apache.org>
>> wrote:
>>>> 
>>>>> Our plan is to share the community-approved blog with
>> reporters
>>> who have
>>>>> expressed interest in Cassandra, which may result in
>> coverage. We
>>> also
>>>>> developed a 4.0 beta graphic that anyone is welcome to use.
>>>>> 
>>>>> FWIW our timeline revolves around yours. We're ready to
>> reach out
>>> just as
>>>>> soon as the beta is cut; no need to adjust anything on our
>> behalf.
>>> If
>>>>> you're available for emailed or live interviews, please
>> shoot me a
>>> note.
>>>>> 
>>>>> We're here to help C*. I've spoken with a handful of folks
>> already
>>> about
>>>>> how to best achieve that, and the door is open - reach out
>> anytime!
>>>> 
>>>> 
>>>> Thanks Melissa! If all goes well there should be a 4.0 beta
>> release
>>> ready for public this week.
>>>> 
>>>> Coordinating media releases around open source releases is not
>>> something I've seen much of, or have much experience with. I can
>> imagine
>>> that it is always going to be clumsy around an organic group of
>> individuals
>>> around the world, individuals doing their best to be independent
>> from the
>>> companies that employ them, companies that each have own stake in the
>>> project. We just have to do our best! If people know of other OSS
>> projects
>>> doing this well it would be great to know and learn from them.
>>>> 
>>>> To all non DataStax folk, I've only seen Melissa's work in this
>>> community (dev and private ML). There has been nothing about this
>>> internally at DS. The only thing I've heard about the media
>> coordination is
>>> from Josh's post here, and I made mention of it when raising the
>> vote:
>>> 
>> https://lists.apache.org/thread.html/r537fe799e7d5e6d72ac791fdbe9098ef0344c55400c7f68ff65abe51%40%3Cdev.cassandra.apache.org%3E
>>>> 
>>>> DS of course benefits from a successful OSS project, but so do
>> we
>>> all, so do please help Melissa (and all new contributors) out,
>> there's
>>> really no reason not to assume best intentions here.
>>>> 
>>>> regards,
>>>> Mick
>>>> 
>>>> 
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>>>> 
>>> 
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>>> 
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>> 
>> 
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