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Do you want to retain your profitable customers and recruit more customers to 
grow your business? If the answer is yes, then you simply can’t afford to miss 
out. Christopher Lynch of Digital Life Advertising and Elaine McKeown of 
elainemarketing.com are hosting this activity based workshop. You will work 
through a series of activities that will help you to improve your marketing 
techniques and make the most from your marketing budget. The workshop will 
focus on: Researching your market Understanding your customers and their needs 
Developing your brand and understanding the importance of design Writing 
attention grabbing copy and “hooking” your customers Customer service, loyalty, 
the customer experience Database management Marketing strategy Campaign 
planning How to fit online and offline activity into a single integrated 
campaign Matching the media to your customers And we are delighted to introduce 
our special guest speaker: Mr Stephen Stewart, Managing Director, Mervyn 
Stewart Ltd Where: Park Inn, Clarence Street West, Belfast When: Friday 4 
September 2009 Timetable: Registration 9.30am – 10.00am Session 1 10.00am – 
10.45am Coffee 10.45am – 11.00am Session 2 11.00am – 11.45am Guest speaker 
11.45am – 12.00pm BBQ Lunch and networking 12.00pm – 1.00pm The cost is £50 + 
VAT per delegate including a complementary “head and shoulder” photograph for 
use in either print or web courtesy of Stephen Potts Photography. Limited 
exhibition space available at a cost of £150 + VAT. Package includes: The 
exhibition space, one delegate place, access to the database and your company 
logo on all advertising material.
Do you want to retain your profitable customers and recruit more customers to 
grow your business? If the answer is yes, then you simply can’t afford to miss 
out. Christopher Lynch of Digital Life Advertising and Elaine McKeown of 
elainemarketing.com are hosting this activity based workshop. You will work 
through a series of activities that will help you to improve your marketing 
techniques and make the most from your marketing budget. The workshop will 
focus on: Researching your market Understanding your customers and their needs 
Developing your brand and understanding the importance of design Writing 
attention grabbing copy and “hooking” your customers Customer service, loyalty, 
the customer experience Database management Marketing strategy Campaign 
planning How to fit online and offline activity into a single integrated 
campaign Matching the media to your customers And we are delighted to introduce 
our special guest speaker: Mr Stephen Stewart, Managing Director, Mervyn 
Stewart Ltd Where: Park Inn, Clarence Street West, Belfast When: Friday 4 
September 2009 Timetable: Registration 9.30am – 10.00am Session 1 10.00am – 
10.45am Coffee 10.45am – 11.00am Session 2 11.00am – 11.45am Guest speaker 
11.45am – 12.00pm BBQ Lunch and networking 12.00pm – 1.00pm The cost is £50 + 
VAT per delegate including a complementary “head and shoulder” photograph for 
use in either print or web courtesy of Stephen Potts Photography. Limited 
exhibition space available at a cost of £150 + VAT. Package includes: The 
exhibition space, one delegate place, access to the database and your company 
logo on all advertising material.

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