That's hardware, mainly. But margins on PC hardware are terrible too. Software 
is typically 30% or so. 

Sent from my iPhone

> On Apr 18, 2014, at 1:12 PM, Andrew McGlashan 
> <[email protected]> wrote:
> 
>> On 19/04/2014 6:08 AM, Roger Klorese wrote:
>> How much do you think distributors and resellers get when you buy packaged 
>> software in a store or online?!
> 
> Not much, generally, especially Apple distributors -- again because
> Apple themselves are too greedy and they are big competition to their
> own /partners/ .... I just read about a very long term Apple reseller
> giving up on Apple due to margin problems.
> 
> Cheers
> A.
> 
> 
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