Ron Johnson writes: > We buy the cheapest *whole* wheat bread at the local store that doesn't > taste like crumbly cardboard.
I wrote: > See? You're picky. Ron Johnson writes: > Taste pickiness != snob pickiness. (Although snobs like to pretend it > is.) Didn't say it was. However, if the cheapest bread you are willing to eat went up 1% in price, how likely would you be to switch to a cheaper brand? That's elasticity. > Not true unless you're on a very tight budget. As many are. > Ask your wife whether she'd spend an extra 30 cents on bread from a brand > she trusts. My wife buys the cheapest whole-wheat bread she can find (but she's exceptional). I prefer pumpernickel from Bohemian Ovens and french bread from LaBrea or The Creamery (can't afford either very often, though). -- John Hasler -- To UNSUBSCRIBE, email to [EMAIL PROTECTED] with a subject of "unsubscribe". Trouble? Contact [EMAIL PROTECTED]
