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Join us for the 2005 - Get Found!
Conference
The 2005 - Get Found! Conference is the largest conference in New England
that keeps you informed about search engine marketing and optimization issues.
At this event you will hear from top experts in the field and the search engines
themselves about the ins-and-outs of search engine marketing.
Don't be left behind as your fellow marketers gather to learn how to maximize
search engine marketing opportunities and stay informed of the latest search
developments and solutions in this area. As the industry keeps reinventing
itself at an amazing pace, this is a must attend conference.
September 8, 2005 8:00am - 4:30pm Marriott
Hotel Rocky Hill, CT
Only $125 per person if registered by September 2nd,
2005
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Individuals who register before September
2nd will be entered into a drawing to win a Timex Watch.
Free wireless Internet access provided by HB
Group, Inc.
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Fredrick Marckini, CEO and Founder,
iProspect
Fredrick Marckini is the Founder and Chief Executive Officer of
iProspect. He is recognized as a leading expert in the field of search engine
marketing and has authored three of the SEM industry's most respected books
including the ground-breaking, Secrets To Achieving Top-10 Positions (1997),
Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine
Positioning (2001) considered by most the "bible" of the industry. Mr.
Marckini is considered one of the pioneers of search engine marketing and writes
a regular column for the online version of CMO Magazine covering a variety of
marketing issues, including search.
Bill Hunt, President/CEO, Global
Strategies International
Bill is the President/CEO of Global Strategies International, LLC. Bill
leads a team of brilliant Search Engine Marketing Strategists who help
Fortune 500 companies integrate search techniques into their
enterprise workflow and how to execute their Search Engine Marketing programs on
a global scale. Bill is the co-author of the IBM Press book
"Search Engine Marketing, Inc." Driving Traffic to Your Company's Web Site.
The Convergence of Search Manish
Chowdhary, President, MachroTech, LLC
Mr. Chowdhary is the Founder, President & CEO of MachroTech, a new
generation software and search engine marketing company that understands
business and the bottom line. Mr. Chowdhary provides business and
technology leadership, and he is an innovative business leader and visionary who
creates and executes revenue-producing strategies by devising innovative
business processes, identifying market opportunities and developing and
launching new solutions to address market needs.
Larry Bailin, Founder, Single Throw
Larry Bailin, a shareholder in Vytek Wireless, acquired the
Internet Marketing Division of the company and founded Single Throw. The growing
client list of Single Throw includes Scholastic, Hyperion Technologies, Select
Energy, Oxford Health, Mag-Lite, Symbol Technologies, CentraState Healthcare
among many other public and private enterprise corporations.
James Colborn, Search Marketing Strategist, Inceptor Inc.
James is an Account Director for Inceptor Inc, a leading SEM firm in the US
and beyond. James has worked in the search engine space for 5+ years and has
worked with many of the different types of search (be in PPC, Paid Inclusion or
Organic). James' responsibilities for Inceptor are to design strategies for
existing and future clients and to match objectives and requirements with the
different types of search engines, keywords, creatives and bidding tactics.
James is also well versed in the tracking of search and helps companies develop
an understanding of how to measure strategies that focus on branding through to
sales and lead generation. During his 5 years in the search industry James has
worked with leading names such as British Airways, B&Q, Thomas Cook, Open
University and the Reuters.
Click here for more on our keynote speakers
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1st Session of Seminars
- Search Term Research & Targeting
Matt Service,
President, Service Internet Solutions, LLC - Moderator George Aspland, Owner,
eVision, LLC Ettore Rossetti, Senior Manager, Internet Marketing, Save the
Children Jonathan Davis, Director of eMarketing, Acsys, Inc.
- Applying the Lessons of Search to Other Direct Marketing
Initiatives
Kathy McAfee, President, KMC Brand Innovation -
Moderator Erika Graff, Director of Sales & Marketing, WorldTek
Travel Chip West, Marketing Manager, ADVO, Inc. Fred Heller, former VP and
General Manager, Xerox.com
- Creating Compelling Ads & Landing Pages
Susan J.
O'Neil, C.E.O., @Web Site Publicity, Inc. - Moderator Doug Kneeland,
Interactive Marketing Manager, Adams & Knight Advertising Karen Hudgins,
Marketing Specialist, Sane Solutions Jarod Caporino, Director of Sales,
MIVA
- Public Relations Via Search Engines
Nicky McHugh, Vice
President, Vanguard Consulting Company, Inc. - Moderator Warren Hershkowitz,
Vice President of Operations, Douglas Elliman Real Estate Greg Jarboe,
Co-Founder, SEO-PR John Decina, Director, New Media & Communications,
Simpson Healthcare Executives Heather Tindall, Former Press Secretary, Texas
House of Representatives
Click here to register
2nd Session of Seminars
- Avoiding Search Marketing Malpractice: How to NOT get scammed
by your vendor(s)
Bill Leake, President & CEO, LC Growth, LLC -
Moderator Mario G.Ceste, Principal, Law Offices of Mario G. Ceste James
Colborn, Search Marketing Strategist, Inceptor Inc.
- Search Engine Friendly Design
Chris Uzzo, SEO/SEM
Manager, Horizon Marketing Group, Inc. - Moderator Dick Paton, Director of
Marketing, Rensselaer at Hartford Dave Morgan, Internet Marketing Manager,
Stanley Works Corp. Denise Howe, Director Promotions, Cendant Mobility
Services Corporation
- Successful Site Architecture
Todd Follansbee, Partner,
Web Marketing Resources, LLC - Moderator Peter Franz, President, Response,
Inc. Andrew J. McGowan, VP & General Manager, XL Color, Inc.
- Improving Search Results with Email
Steve McLoughlin,
Vice President, Vanguard Strategies Company, Inc. - Moderator Andrew
Canepari, Ecommerce Business Manager, N.V. Perricone, M.D. Rick Greene,
Manager, Interactive Marketing, Timex Corporation
Click here to register
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Power Networking
Kimberly Kasparian, Owner, Imagine Solutions for Success - Moderator
Networking is a buzz word these days. There are many events which offer
networking opportunities. Large corporations, in their desire to help people
move into leadership positions, create networking events for their employees.
While the existence of these opportunities is wonderful, few individuals know
how to use them to reap the maximum benefits. Power Networking is designed for
attendees to have the opportunity to connect with others, create possibilities
for mutual gain, and learn how to make the most of a networking experience.
Power Networking is fun, educational, and productive series that creates a venue
for collaboration and support for all participants. Power Networking is fun,
educational, and productive series that creates a venue for collaboration and
support for all participants.
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