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For more information contact Angelo Rossetti at 203-996-4417.


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Join us for the 2005 - Get Found! Conference


The 2005 - Get Found! Conference is the largest conference in New England that keeps you informed about search engine marketing and optimization issues. At this event you will hear from top experts in the field and the search engines themselves about the ins-and-outs of search engine marketing.

Don't be left behind as your fellow marketers gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area. As the industry keeps reinventing itself at an amazing pace, this is a must attend conference.

September 8, 2005
8:00am - 4:30pm
Marriott Hotel
Rocky Hill, CT

Only $125 per person if registered by September 2nd, 2005

Individuals who register before September 2nd will be entered into a drawing to win a Timex Watch.

Free wireless Internet access provided by HB Group, Inc.



Dynamic Keynote Speakers


Fredrick Marckini, CEO and Founder, iProspect
Fredrick Marckini is the Founder and Chief Executive Officer of iProspect. He is recognized as a leading expert in the field of search engine marketing and has authored three of the SEM industry's most respected books including the ground-breaking, Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001) — considered by most the "bible" of the industry. Mr. Marckini is considered one of the pioneers of search engine marketing and writes a regular column for the online version of CMO Magazine covering a variety of marketing issues, including search.

Bill Hunt, President/CEO, Global Strategies International
Bill is the President/CEO of Global Strategies International, LLC. Bill leads a team of brilliant Search Engine Marketing Strategists who help Fortune 500 companies integrate search techniques into their enterprise workflow and how to execute their Search Engine Marketing programs on a global scale. Bill is the co-author of the IBM Press book "Search Engine Marketing, Inc." Driving Traffic to Your Company's Web Site.

The Convergence of Search
Manish Chowdhary, President, MachroTech, LLC
Mr. Chowdhary is the Founder, President & CEO of MachroTech, a new generation software and search engine marketing company that understands business and the bottom line.  Mr. Chowdhary provides business and technology leadership, and he is an innovative business leader and visionary who creates and executes revenue-producing strategies by devising innovative business processes, identifying market opportunities and developing and launching new solutions to address market needs.

Larry Bailin, Founder, Single Throw

Larry Bailin, a shareholder in Vytek Wireless, acquired the Internet Marketing Division of the company and founded Single Throw. The growing client list of Single Throw includes Scholastic, Hyperion Technologies, Select Energy, Oxford Health, Mag-Lite, Symbol Technologies, CentraState Healthcare among many other public and private enterprise corporations.

James Colborn, Search Marketing Strategist, Inceptor Inc.

James is an Account Director for Inceptor Inc, a leading SEM firm in the US and beyond. James has worked in the search engine space for 5+ years and has worked with many of the different types of search (be in PPC, Paid Inclusion or Organic). James' responsibilities for Inceptor are to design strategies for existing and future clients and to match objectives and requirements with the different types of search engines, keywords, creatives and bidding tactics. James is also well versed in the tracking of search and helps companies develop an understanding of how to measure strategies that focus on branding through to sales and lead generation. During his 5 years in the search industry James has worked with leading names such as British Airways, B&Q, Thomas Cook, Open University and the Reuters.


Click here for more on our keynote speakers



1st Session of Seminars
  • Search Term Research & Targeting
    Matt Service, President, Service Internet Solutions, LLC - Moderator
    George Aspland, Owner, eVision, LLC
    Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children
    Jonathan Davis, Director of eMarketing, Acsys, Inc.

  • Applying the Lessons of Search to Other Direct Marketing Initiatives
    Kathy McAfee, President, KMC Brand Innovation - Moderator
    Erika Graff, Director of Sales & Marketing, WorldTek Travel
    Chip West, Marketing Manager, ADVO, Inc.
    Fred Heller, former VP and General Manager, Xerox.com

  • Creating Compelling Ads & Landing Pages
    Susan J. O'Neil, C.E.O., @Web Site Publicity, Inc. - Moderator
    Doug Kneeland, Interactive Marketing Manager, Adams & Knight Advertising
    Karen Hudgins, Marketing Specialist, Sane Solutions
    Jarod Caporino, Director of Sales, MIVA

  • Public Relations Via Search Engines
    Nicky McHugh, Vice President, Vanguard Consulting Company, Inc. - Moderator
    Warren Hershkowitz, Vice President of Operations, Douglas Elliman Real Estate
    Greg Jarboe, Co-Founder, SEO-PR
    John Decina, Director, New Media & Communications, Simpson Healthcare Executives
    Heather Tindall, Former Press Secretary, Texas House of Representatives

Click here to register


2nd Session of Seminars

  • Avoiding Search Marketing Malpractice:  How to NOT get scammed by your vendor(s)
    Bill Leake, President & CEO, LC Growth, LLC - Moderator
    Mario G.Ceste, Principal, Law Offices of Mario G. Ceste
    James Colborn, Search Marketing Strategist, Inceptor Inc.

  • Search Engine Friendly Design
    Chris Uzzo, SEO/SEM Manager, Horizon Marketing Group, Inc. - Moderator
    Dick Paton, Director of Marketing, Rensselaer at Hartford
    Dave Morgan, Internet Marketing Manager, Stanley Works Corp.
    Denise Howe, Director Promotions, Cendant Mobility Services Corporation

  • Successful Site Architecture
    Todd Follansbee, Partner, Web Marketing Resources, LLC - Moderator
    Peter Franz, President, Response, Inc.
    Andrew J. McGowan, VP & General Manager, XL Color, Inc.

  • Improving Search Results with Email
    Steve McLoughlin, Vice President, Vanguard Strategies Company, Inc. - Moderator
    Andrew Canepari, Ecommerce Business Manager, N.V. Perricone, M.D.
    Rick Greene, Manager, Interactive Marketing, Timex Corporation

Click here to register



Power Networking

Kimberly Kasparian, Owner, Imagine Solutions for Success - Moderator
Networking is a buzz word these days. There are many events which offer networking opportunities. Large corporations, in their desire to help people move into leadership positions, create networking events for their employees. While the existence of these opportunities is wonderful, few individuals know how to use them to reap the maximum benefits. Power Networking is designed for attendees to have the opportunity to connect with others, create possibilities for mutual gain, and learn how to make the most of a networking experience. Power Networking is fun, educational, and productive series that creates a venue for collaboration and support for all participants. Power Networking is fun, educational, and productive series that creates a venue for collaboration and support for all participants.



 
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