Mobile Video Forecasts: Networking, Advertising and Entertainment 2009
How can your company utilise mobile video to maximise advertising revenue? Will mobile video integrate smoothly into mobile social networking? Can mobile companies have significant revenue benefits through mobile video entertainment? This brand new international report will tell you, so that you have the answers today. Mobile phone features have developed through time. Your customers paying close attention to every future multimedia feature and development a handset possesses - email, web browsing, music player and camera quality. But just how will mobile video affect the mobile phone market in the future? Camera-phones first emerged commercially in Japan in 2001, however rapid innovation led to increased numbers of handsets featuring cameras capable of capturing pictures and video. Mobile video networks have since begun emerging around the world, 3 for example launching the UK’s first in March 2003. The number of video-enabled mobile phones in use around the world has subsequently risen with its growth expected to continue through to 2014. But what will this usage be in 2014? How can you benefit from the increasing popularity of video-enabled handsets? This report tells you. Services available to mobile phone users have also altered as handset capabilities have developed, thus allowing for a broader mobile video experience. The advent of the iPhone has helped to stimulate competitor manufacturers into producing handsets capable of matching it, in terms of user interface and mobile video. Numerous companies have developed video applications purposely for the iPhone, such as video ads benefiting from the iPhone’s touch-screen qualities. How will handset development dictate mobile video? If consumers are increasingly comfortable watching mobile video then which services can you offer to increase revenue? How influential will mobile video advertising be? Can you afford to be left behind as the mobile video market grows? Mobile video has helped influence the manner in which mobile handsets and accompanying technology has progressed. It is therefore imperative that you grasp what the future holds for mobile video and the knock-on effects it will have on other mobile sectors. Among others, the report looks at the following questions: How has mobile video progressed through time? What are the different types of mobile video service on offer? What mobile video technologies exist? What are the minimum network infrastructure requirements? Which mobile services will be the most successful? What does the future hold for mobile video-phoning? A range of different companies can be involved with mobile video, mobile phone operators, advertisers and content distributors to name but a few. What you can do to take advantage of the mobile video market? By reading this latest visiongain business report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness. Who needs to read this report? Directors, VP and Senior managers in: Mobile operators Mobile advertising agencies Mobile search companies Content distributors Content enablers Handset manufacturers To fully succeed in this complicated yet exciting market, you should read this report today. Only by contacting me now and ordering your copy can you receive this information - this information is not available elsewhere. I look forward to receiving your order today. - PRICING - Individual report pricing - single user copies of this report are available for only GBP 1499. Departmental copies (this entitles up to 5 individual users in your department) of this report are available for only GBP 2999. Allow your whole company to have access to this information for only GBP 4999. Company-wide License allows your whole company access and intranet use on CD Rom. Suitable for library storage and use. Does your company have over 2,500 employees? Have the whole company access this information for a special rate of only GBP 6999. -ORDERING- Ordering is simple! All you need to do to order this report is contact Suvitha.You can either call me on TEL: +44 (0)207 549 9946 or email:[email protected] Please feel free to contact me should you have any questions, or wish to purchase a copy, I look forward to hearing from you. Kind Regards, Suvitha Damodaran Visiongain - Ltd. Table of contents Chapter 1 Introduction 1.1 Executive summary Chart 1 Apple Q4 revenue 2007 and 2008 comparison 1.2 Apple progression to mobile 1.3 iPhone 1.4 The focus of this report Chapter 2 The role of Apple in wireless development 2.1 Hardware and wireless development 2.2 Off mobile platform development 2.2.1 Apple computers 2.2.2 Apple AirPort 2.3 Apple iPod Table 1 Apple iPod versions 2.3.1 Accessories 2.3.2 Pricing 2.3.3 Media convergence 2.3.4 iPod Touch 2.3.5 Mobile phone competition 2.3.6 iPod criticisms 2.3.7 Growth in wireless use 2.4 Apple wireless applications on the move 2.5 Growth of solid consumer base 2.6 Response to growing mobile market 2.6.1 Move to mobile 2.6.1.1 iPhone Chart 2 Apple Q4 iPhone sales 2007 and 2008 comparison Chart 3 iPhone ownership growth by household income June, July, August 2008 2.6.1.1.1 User features 2.6.1.1.2 Improvements on later generations 2.6.1.2 iPhone mobile partners 2.6.2 Transfer of consumer base to mobile 2.6.2.1 High user experience 2.6.2.2 High brand loyalty and value 2.7 Apple mobile learning labs 2.8 Apple MobileMe 2.9 Third party software 2.9.1 Apple SDK Chart 4 SDK developer and Apple sales of developed apps 2.10 Conclusion Chapter 3 Apple mobile handset 3.1 Mobile handset revolution: the iPhone 3.2 Previous benchmarks 3.3 Touch screen 3.3.1 Screen size 3.3.2 User experience 3.3.3 Influence in the mobile market 3.4 Brand value and recognition 3.5 Mobile convergence value 3.5.1 Use of the mobile web 3.5.2 Camera 3.5.3 Mobile video 3.6 Ubiquitous device 3.7 Target markets 3.7.1 Business user market Table 2 Top mobile handsets US Q3 2008 by unit sales 3.7.2 Fan base 3.7.3 Mobile web users 3.8 Global markets 3.8.1 US 3.8.2 Europe 3.8.3 Asia Pacific and Japan Chart 5 Top 10 Entertainment music sites in Japan 3.8.4 China 3.9 Revenue strengths Chart 6 Economic decisions of polled mobile subscribers Table 3 Largest mobile phone suppliers, measured by revenue 3.10 Operator strategy 3.11 Conclusion Chapter 4 Content on Apple mobile Chart 7 iPhone user behaviour in US Q3 2008 Table 4 Countries with iPhone support and connection 4.1 Connectivity 4.1.1 iPhone 2G 4.1.2 iPhone 3G Table 5 iPhone mobile carriers 4.2 Mobile web on iPhone 4.2.1 Growth in mobile web traffic 4.3 Mobile web music 4.3.1 iTunes Table 6 Preliminary record deals with Apple iTunes Table 7 TV networks with content available on iTunes Chart 8 iTunes software App penetration August 2008 4.3.2 Legal issues Table 8 Selected featured artists' coalition members 4.3.4 Mobile music competition 4.3.4.1 Nokia 4.3.4.2 Vodafone 4.3.4.3 3UK 4.3.4.4 Orange 4.3.4.5 O2 Table 9 O2 supported handsets for Napster service 4.4 Mobile TV 4.4.1 Mobile TV in iPhone markets 4.5 The mobile web 4.5.1 Mobile search 4.5.1.1 Mobile mapping 4.5.2 High standard user experience 4.5.3 Mobile email 4.6 Mobile advertising 4.6.1 LBA 4.7 Apple Apps store 4.7.1 NDA issues 4.7.2 Security issues 4.8 iPhone OS and browser 4.9 Mobile content used on and off the mobile campaigns 4.9.1 US Presidential election campaign on the iPhone 4.10 Conclusion Chapter 5 Competitors to Apple and the iPhone 5.1 Launch of "iPhone killers" 5.2 Standards to compete and beat 5.2.1 Mobile web access 5.2.2 User experience 5.2.3 User interface 5.2.4 Mobile applications 5.2.5 USP 5.3 Nokia 5.3.1 Nokia XpressMusic handsets 5.3.2 Nokia "Comes with music" 5.4 Samsung 5.4.1 SGH i900 Omnia 5.5 LG 5.5.1 LG Prada 5.5.2 LG Renoir 5.6 BlackBerry 5.6.1 Business user market competition Chart 9 Global smartphone handset market share Q3 2008 5.6.2 BlackBerry Bold 5.6.3 BlackBerry Storm 5.7 Google Android 5.8 HTC touch screen handsets 5.9 Motorola 5.9.1 Krave 5.10 Sony Ericsson 5.11 Microsoft 5.12 Symbian OS Chart 10 Global smartphone OS market share Q3 2008 5.13 Conclusion Chapter 6 Flaws and issues in Apple mobile strategy 6.1 Operator lock in 6.2 Release of iPhone 3G 6.3 Brand restriction versus open source 6.4 DRM laws restriction 6.5 Pricing structure Table 10 Apple iPhone S.W.O.Ts Chapter 7 Landscape for Apple in 2013 7.1 Apple in mobile 7.2 Future generations of Apple iPhone 7.3 Mobile market in 2013 Chart 11 iPhone sales forecast Chapter 8 Conclusions and recommendations 8.1 Mobile operators 8.2 Mobile content providers 8.3 Mobile handset providers 8.4 Apple 8.4.1 Apple iPhone 8.4.2 Apple music Companies Mentioned in this report: 3|3ple-Media|Actimagine|Ad Infuse|Alcatel-Lucent|Alltel|Amobee Media Systems| Amoi|Anime Network|Apple|Aricent|AT&T|Azuki Systems|BBC|Bell Mobility|Blackberry|Blyk| BSkyB|BSNL|CBS|CellularOne|China Mobile| Chughwa Telecom|Clip In Touch|D2See|Datang|Dilithium|Disney|Dopod|Echovox Group|EMI|Ericsson|Etisalat|Facebook|FIFA|Flixwagon|Fox|Freescale|FremantleMedia| FunMobility|Global IP Solutions|Google|HBO|HCL Infosystems|Homemade.ro|HTC|Hungama Mobile|iMate|ITV|Jamster|Kodak|Kyocera|Kyte|LG|Livecast|MainConcept|Medio|Microsoft| Midwest Wireless|Mippin|mKhoj|Mobileplay|Mobix Interactive|Mobtex|Mogreet|Motorola|Movidia| MtekVision Media|MTV|MySpace|Mywaves|Netsize|Newbay|Nokia|NTT DoCoMo|O2|Oplayo|Orange|Ortiva|PA Sport|Palm|Paramount|Peekabootv|Playboy|PornoTube|Qik|Qtek|Qualcomm|RADVISION| RealNetworks| RedTube|Rhythm NewMedia|Ringleader Digital|Ripe TV|ROK-FreeBeTV|RooftopComedy|Samsung|SFR|Sharp|SK Telecom|SoftBank|Sony|Sony Ericsson|Spice|Sprint|SRS Labs|Starcut|SURF Communications Solutions| Swanbay|Swisscom Mobile|Sybase365|Symbian|TechFaith|Telefonica|Telenor|Telstra| Texas Instruments|The News of the World|The Sun|Thumbplay|T-Mobile|Toshiba|UEFA| US Cellular|Vantrix|Veeker|Velti|Verizon Wireless|Veveo|VH1|VideoEgg|Vidiator| Virgin Media|Vodafone|Vringo|VTM|Vuclip|Warner Bros|Wau|Winksite|WiseSpot| WMI|Xobile|Xtube|Yamgo|Yospace|YouTube As a valued contact or customer of Visiongain, you are receiving this email with information that we believe is relevant to you. 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