http://news.com.com/2100-1001-978913.html?tag=fd_lede1_hed
A technology misunderstood?
Microsoft broadly introduced product activation with the release of Office
XP in May 2001; earlier, installation of an Office 2000 service pack added
a less-sophisticated version of the technology to the productivity suite.
The company later added the technology to the Windows XP, Visio 2002 and
many other business software applications. But other than in Windows XP
Home, it has shown reluctance to use the technology in its stable of
consumer products, such as the Encarta encyclopedia or Works Suite. Earlier
Plus versions did not require a code key for installation.
"We can't speak to future products using this technology," Usher said.
Product activation essentially locks the software to the computer's
hardware configuration. Microsoft claims that no personal information is
collected during the process, which essentially associates the software key
and hardware configuration in a database of information collected for
product activation. In theory, this method makes it easier for consumers to
reactivate the software should the PC's hard drive ever be reformatted.
In summer 2001, more than a dozen consumer and privacy groups filed a
complaint with the Federal Trade Commission that, in part, alleged the
product activation process violated consumer privacy rights. But Windows
XP's activation process, following optional product registration, led to a
misunderstanding over information collection.
Microsoft isn't the only company using product activation. The 2002 tax
year will be the first for which Intuit uses the process to protect against
piracy of its TurboTax application. But its activation process is somewhat
different than that used by Microsoft. According to Intuit's TurboTax
support Web site, the software uses a license key deposited on the computer
hard drive.
Intuit and Microsoft introduced product activation in part to thwart
software piracy. Microsoft estimates that about half the copies of Office
in use worldwide are pirated. Trade group Business Software Alliance
estimates that, around the globe, about 40 percent of software is pirated.
In the United States, the figure is about 25 percent. But the percentage
varies dramatically by region and state, with New York, for instance, at
about 12 percent, and Wyoming at 48 percent.
In 2001, the BSA estimates that in the United States software piracy
accounted for $5.6 billion in lost wages and about $1.4 billion in lost
state and federal taxes.
For the most part, product activation attempts to decrease the amount of
casual piracy, where consumers buy one copy of software for multiple
computers or pass it along to friends or family. Products like Plus or
Works are easily pirated in this way if there is no product activation or
other protection feature.
Paul Gunton, a tech support technician based in Kettering, Ohio, said he
had mixed feelings about product activation. "It's a good idea because you
know who has a copy of that piece of software," he said. "You can tell
which computers that piece of software is registered on. You can help
control software piracy."
Plus' activation minuses
But Gunton believes that the technology is too cumbersome for consumers.
For one thing, he says, the activation codes are too long. He also sees
problems when people have to reactivate software because of changes to the
computer hardware configuration or the recovery of a damaged Windows
installation.
"There should not be a limit of how many times you can activate/register on
a computer," he said.
Some consumers initially balked at Windows XP's product activation feature,
since they would not be able to install the operating system on multiple
PCs. But technically, such activity is considered piracy, since the
consumers would not have paid for use of the software on additional
computers. Microsoft responded to these complaints by offering consumers
discounts on Windows XP "family licenses."
For now, Plus DME buyers cannot expect similar discounts. "At $19.99, Plus
Digital Media Edition is already a huge value," Microsoft's Usher said.
"There are no plans for additional discounts for multiple copies."
Microsoft may also institute further restrictions. Office XP users can
obtain an activation code for putting the software on a second computer,
such as a notebook. But the Plus DME license is more restrictive.
"The license included with Plus allows consumers to install and activate on
a single PC," Usher said.
DME is the second Plus version for Windows XP. Microsoft released Plus for
Windows XP when the operating system launched in October 2001. Like earlier
versions, Plus for Windows XP offered "themes" for changing the look of the
desktop and a number of dynamic screen savers. Like DME, that version of
Plus bolstered Windows XP's many new digital media features.
In December 2001, Microsoft offered some of those features as a free
download dubbed Windows Media Bonus Pack for Windows XP.
