On Wed, 1 Jan 2003, Todd Boyle wrote: > Its not enough to put the chips next to the beer. They want > to examining the layout of all their shelf space. > The cash register data alone, is enough to do this, but > it doesn't work very well for shoppers who come and > buy chips on tuesday and beer on wednesday. The > card lets them associate your whole shopping cart > for the month.
It's a nice idea, but they have several people on one card. When my kids are teenagers, they'll have the same card I and my wife have. So they have whole families in that data mix. I'd think they would try to correlate the cash register data with each person - the kids are in the candy corner, the dad is getting the beer and mom is getting the chips. Doesn't seem like a very simple problem to me! Patience, persistence, truth, Dr. mike
