HE MIGHT HAVE BEEN THE MAN WHO DISCOVERED A CURE FOR CANCER.

[Gunnar Larson]

> Art Director: Tom Gilday
> Artist: Curilla & Associates
> Photographer: Jan Czyrba/Advance Art
> Copywriter: Jim Johnston
> Agency: Griswold-Eshleman Company
> Client: Addressograph-Multigraph
>
> HE MIGHT HAVE BEEN THE MAN WHO DISCOVERED A CURE FOR CANCER.
>
> Dropouts become losers.
>
> They lose.
>
> And we lose.
>
> Today's dropouts might have been tomorrow's scientists. Or doctors. Or
> teachers.
>
> But what might have been will never be.
>
> For one out of three high school students don't stick around to graduate.
>
> The dropout is ten times as likely to become a juvenile delinquent.
>
> And the juvenile delinquent is perhaps a thousand times more likely to
> become a criminal.
>
> It doesn't have to happen.
>
> Good schools with good teachers and food facilities can produce good
> citizens. And that can make our world a better place in which to live.
>
> Which is why money spent on education represents the best investment we
> can make.
>
> An investment in the future of America.
>