> Art Director: Peter Petronio
> Photographer: Joe Toto
> Copywriter: Dick Raboy
> Agency: Carl Ally Inc.
> Client: Investors Overseas Services
>
> THERE'S MORE MONEY TO BE MADE OUT OF PEACE THAN OUT OF WAR.
>
> One of the persistent myths of the 20th century is that war stimulates
> economic growth.
>
> War doesn't stimulate economic growth.
>
> It stunts it. In countries that aren't fighting the war, as well as those
> that are.
>
> For in both cases, there is a tremendous spending of money, manpower and
> time to produce the materials of war. Materials which have no function
> other than to destroy.
>
> Or to be stored, useless, until they are needed to destroy.
>
> And the simple fact is, evey dollar wasted on destruction means there is
> one less dollar to be spent on the products people need and want.
>
> A dollar less spent on expansion and progress.
>
> And when expansion and progress isn't as great as it could be, then
> profits can't be as great as they should be.
>
> The way to make money is not through war. It's through peace.
>
> And by peace we don't mean just an interlude between wars. We mean a
> permanent peace.
>
> But can there be peace?
>
> We believe so. If enough people in enough countries in this world are
> given an opportunity to gain material well-being and a greater since of
> personal dignity.
>
> And this can done through business. Private enterprise.
>
> Successful businesses breed a healthy economy, in any nation. A healthy
> economy means more jobs and better pay for more people. With more buying
> power, people can afford the products that will give them a better standard
> of living.
>
> A better living standard will bring people a sense of accomplishment, and
> pride, and dignity.
>
> And with it, a desire for social order that could be far stronger than
> desire for violent disorder.
>
> To accomplish that, for business to be healthy and expanding, it needs a
> constant flow of fresh capital.
>
> At IOS, our job is to convince people all over the world to invest in
> business all over the world -- for a profit.
>
> And we don't mean just people who have million dollar portfolios with us.
> We are also vitally interested in the small investor -- including the man
> who has never invested before.
>
> If this vast source of potential investment capital can be put to work,
> IOS and our investors will, of course, make more money, but equally
> important, businesses and people and national economies all over the world
> will benefit from this much needed capital.
>
> And, very importantly, we are convinced that we and others in the
> financial community will be participating in a sound business endeavor
> which, almost as a by-product, could lead to perhaps the most effective
> deterrent to war -- financial security.
>
> Right now, IOS does business on six continents -- in mutual funds,
> banking, investment management, insurance and real estate. In the 12 years
> we've been in business, more than 500,000 people have have invested more
> than one billion dollars through us.
>
> Our goal is to do business in every country in the free world and on
> convincing more and more people to invest in businesses all over the world.
>
> --
>
> THERE'S MORE MONEY TO BE MADE OUT OF PEACE THAN OUT OF WAR.
>
