Disney Bets on Deadpool, Wolverine and Dirty Jokes to Save Marvel https://www.bloomberg.com/news/articles/2024-07-25/disney-bets-on-deadpool-wolverine-and-dirty-jokes-to-save-marvel
Not that long ago, superhero movies could be counted on to fill theaters’ seats and studios’ coffers. But in recent years, a deluge of often-indistinguishable caped-crusader films overtaxed audiences, turning the once-reliable money-spinners into financially risky bets.
