Space: Apache OpenOffice Community 
(https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: Website Strategic Plan 
(https://cwiki.apache.org/confluence/display/OOOUSERS/Website+Strategic+Plan)


Edited by Rob Weir:
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h2. Where we are today

The Apache OpenOffice project maintains the following web properties today:
|| Property || Technology \\ || Content size \\ || Usage level \\ ||
| www.openoffice.org \\ | Static pages, mainly HTML, some MDText. \\
Uses Apache CMS, \\ | 19,697 html pages \\
198 mdtext \\ | Top page (download/index.html) receives 3.5 million 
visits/month. \\
Over 5000 pages receive more than 100 visits/month. \\ |
| openoffice.apache.org \\ | Static pages mainly MDText. \\
Uses Apache CMS, | 49 mdtext pages \\
4 html pages \\ | 155K total page views/month \\ |
| cwiki.apache.org/confluence/display/OOOUSERS/ | Confluence Wiki \\ | \~180 
pages \\ | Unknown, but mainly active project members, not end-users, though 
permissions permit public editing. \\ |
| cwiki.apache.org/confluence/display/OOODEV/ | Confluence Wiki \\ | 1 page \\ 
| Unused \\ |
| wiki.openoffice.org | Media Wiki \\ | 11,281 pages \\ | \~900K page viewers 
per month \\
Over 1300 pages receive more than 100 visits/month \\ |
| forum.openoffice.org \\ | phpBB \\ | ? \\ | ? \\ |
| extensions.openoffice.org \\ | Drupal? \\ | ? \\ | ? \\ |
| templates.openoffice.org \\ | Drupal? \\ | ? \\ | ? \\ |

h2. What is working well today

* We've successfully migrated and preserved a huge amount of content (over a 
decade's worth) and brought it over to Apache.
* The CMS mechanism allows us to quickly push out page changes to the website, 
including site-wide template changes.   The most common site-wide 
changes can be made efficiently, without touching every page, an important 
consideration for a website of this size.
* MediaWiki user interface is well-known and accepted by its users.
* Our websites have many backlinks and has high PageRank.  Our content is 
authoritative and is well-placed in search engine results for most relevant 
user queries.
* Site-wide integration of Google Analytics has enabled us to track how our 
sites are being used and provides concrete data for decision making.

h2. Challenges

* Redundancy of services, in particular the multiple wikis and websites.  
This fragments content, causes confusion and increases maintenance effort.
* UI inconsistency between our web properties.
* Inconsistency within individual properties, e.g., within the 
www.openoffice.org website, especially with the NL websites.
* Inconsistency at the markup level as to what HTML version is being targeted, 
what encodings are used, whether document is even well-formed. In other words, 
all the liabilities of human-authored HTML.
* In general lack of a consistent information taxonomy that allows the user (or 
the content author) to know where a given topic belongs on the website(s).
* Perception that website is "tired" and lacks freshness and modern appeal.
* Large amounts of outdated content on website and wiki.
* Lack of consistent, documented best practices and techniques for maintaining 
NL websites.  What is translated and how?
* Skill mismatch between what translators know and what is actually needed to 
maintain an NL website.  (Translators are not HTML designers and certainly 
not CMS experts)
* Similar for potential content authors, the skill level needed to maintain an 
HTML-based website with the CMS exceeds that of most potential volunteers.
* Sustainability concerns due to our use of unsupported applications (from 
Apache Infra perspective), including phpBB and MWiki and reliance on a very 
small number of system admins.



h2. High Level Goals

* Maintain easy-to-find content, up-to-date content that helps visitors 
research the suitability of OpenOffice for their needs, download and configure 
OpenOffice, use OpenOffice effectively and troubleshoot/resolve any issues 
encountered.
* Facilitate the translation of a subset of the user-facing materials into 
native languages, using technology appropriate for end-user/translators, in a 
way that allows us to keep the content in sync.
* Provide tools for project members to brainstorm on ideas, collaborate on 
plans, coordinate on tasks, and report results.
* Introduce a means to engage with the user, rather than merely broadcast 
information to them.  This could be through built-in feedback/discussion 
mechanisms, social network integration, etc.
* Ensure the website follows appropriate web standards and best practices 
localization and accessibility.
* Design and implement a consistent information taxonomy for the web  
properties to make it easier for visitors to find what they are looking  for, 
and for project volunteers to know where to put things.
* Aim to support mobile browsers and provide a good user experience.  
Although the OpenOffice product is desktop-only, it is reasonable for users to 
want to research, seek support, engage, etc., from any device.
* Enforce consistent branding, notices and look & feel across our web 
properties.
* Modernize the visual appearance so user first-impressions reenforce our 
message.
* Consolidate the websites and wikis into the minimal number necessary to 
accomplish the above.


h2. Specific Tasks to Support Goals

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