Space: Apache OpenOffice Community 
(https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: 01 - Design Proposal Robin Fowler - 12.02.2013 
(https://cwiki.apache.org/confluence/display/OOOUSERS/01+-+Design+Proposal+Robin+Fowler+-+12.02.2013)

Comment edited by Manuel del Valle :
---------------------------------------------------------------------
Hi Robin.

First let me say it's great to see some actual proposal on branding, and even 
greater to see that your's is quite integral. I think it's really important 
(form a user's POV) that any new branding actually gets to spread all around 
the AOO ecosystem.

Second, I want to make clear that I'm no designer, so I cannot provide you with 
any "technical" feedback (sorry about that :/ ). What I do can provide is a 
"design-consumer" (a client, if you wish) POV. One that does care about design. 
I want my productivity software (the one I sit in front of many hours a day;) 
to LookAndFeel nice. It's not just about bells and whistles, it's about comfort 
and ease of use.

Third, please excuse me if my comments sound (or "read", actually;) a bit 
harsh. I'm no native speaker, so I may not sound as polite as I'm trying to. 
Please take into consideration that all my comments are meant to be 
constructive ones, and just to express another POV.

OK, enough introduction...now to the point(s):

- I like your proposal, overall. Mainly I like, as I said before, that it 
covers many aspects of the ecosystem.

- I really like your new website draft. It's simple, nice, and it points out 
the very main features that need to be shown on a landing page. It's kind of 
Googlish, which designs I'm pretty much a fan of ;). I recall reading some time 
ago a Rob Weir's mail on the dev list about Mozilla Firefox's website, pointing 
out how it integrates FAQs, help, extensions, etc. under the same "look&feel", 
and how we could try to see it as a future direction. Of course, "easier said 
than done". I'd be a huge job, but it could work as a "pathway" to be followed.

- When I look at your designs separately, I tend to like them. Especially 
website, apps icons, and start and splash screen. What seems to me is that 
these are designed in a more plain, simple, modern (if you wish, considering 
actual tendencies) way. Wich I really like, by the way.
On the other hand, the main logo and fonts combination you picked seem a little 
more "elegant", if I may say. I find it hard to match these two styles 
toghether.

Personally, I'd like a plain, simple design. Especially regarding Logo(s). I 
think the apps logos are really nice. So I'd like to see a product logo that 
resembles them in some way, that automatically makes you feel that they are 
bound toghether.
Besides, simplicity is (I think) a key feature in a logo: it strengthens the 
brand feeling, and, from a more practical POV, it makes it easier to scale, in 
order to use it everywhere and, at the same time, keeping it's "branding power" 
unchanged.

But, then again, that's my personal choice. What I think is more important, 
either you choose an elegant or a plain style (or whatever), is that all pieces 
of your design work belong with each other. That's the one thing I would (dare) 
make a comment on.

Keep up the hard work, Robin! It's a great starting point.
Cheers,

Manuel

PS: I know this looks more like an email than a simple comment, but we were 
especifically asked to share our POVs here in the wiki, and I couldn't 
summarize it any better ;)

Comment was previously :
---------------------------------------------------------------------
Hi Robin.

First let me say it's great to see some actual proposal on branding, and even 
greater to see that your's is quite integral. I think it's really important 
(form a user's POV) that any new branding actually gets to spread all around 
the AOO ecosystem.

Second, I want to make clear that I'm no designer, so I cannot provide you with 
any "technical" feedback (sorry about that :/ ). What I do can provide is a 
"design-consumer" (a client, if you wish) POV. One that does care about design. 
I want my productivity software (the one I sit in front of many hours a day;) 
to LookAndFeel nice. It's not just about bells and whistles, it's about comfort 
and ease of use.

Third, please excuse me if my comments sound (or "read", actually;) a bit 
harsh. I'm no native speaker, so I may not sound as polite as I'm trying to. 
Please take into consideration that all my comments are meant to be 
constructive ones, and just to express another POV.

OK, enough introduction...now to the point(s):

- I like your proposal, overall. Mainly I like, as I said before, that it 
covers many aspects of the ecosystem.

- I really like your new website draft. It's simple, nice, and it points out 
the very main features that need to be shown on a landing page. It's kind of 
Googlish, which designs I'm pretty much a fan of ;). I recall reading some time 
ago a Rob Weir's mail on the dev list about Mozilla Firefox's website, pointing 
out how it integrates FAQs, help, extensions, etc. under the same "look&feel", 
and how we could try to see it as a future direction. Of course, "easier said 
than done". I'd be a huge job, but it could work as a "pathway" to be followed.

- When I look at your designs separately, I tend to like them. Especially 
website, apps icons, and start and splash screen. What seems to me is that 
these are designed in a more plain, simple, modern (if you wish, considering 
actual tendencies) way. Wich I really like, by the way.
On the other hand, the main logo and fonts combination you picked seem a little 
more "elegant", if I may say. I find it hard to match these two styles 
toghether.

Personally, I'd like a plain, simple design. Especially regarding Logo(s). I 
think the apps logos are really nice. So I'd like to see a product logo that 
resembles them in some way, that automatically makes you feel that they are 
bound toghether.
Besides, simplicity is (I think) a key feature in a logo: it strengthens the 
brand feeling, and, from a more practical POV, it makes it easier to scale, in 
order to use it everywhere and, at the same time, keeping it's "branding power" 
unchanged.

But, then again, that's my personal choice. What I think is more important, 
either you choose an elegant or a plain style (or whatever), is that all pieces 
of your design work belong with each other. That's the one thing I would (dare) 
make a comment on.

Keep up the hard work, Robin! It's a great starting point.
Cheers,

Manuel

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