Author: robweir
Date: Tue Nov 13 21:00:28 2012
New Revision: 1408957
URL: http://svn.apache.org/viewvc?rev=1408957&view=rev
Log:
CMS commit to openofficeorg by robweir
Modified:
incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
Modified:
incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
URL:
http://svn.apache.org/viewvc/incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext?rev=1408957&r1=1408956&r2=1408957&view=diff
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incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
(original)
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incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
Tue Nov 13 21:00:28 2012
@@ -1,19 +1,73 @@
-Title: Introduction to Marketing
-Notice: Licensed to the Apache Software Foundation (ASF) under one
- or more contributor license agreements. See the NOTICE file
- distributed with this work for additional information
- regarding copyright ownership. The ASF licenses this file
- to you under the Apache License, Version 2.0 (the
- "License"); you may not use this file except in compliance
- with the License. You may obtain a copy of the License at
- .
- http://www.apache.org/licenses/LICENSE-2.0
- .
- Unless required by applicable law or agreed to in writing,
- software distributed under the License is distributed on an
- "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
- KIND, either express or implied. See the License for the
- specific language governing permissions and limitations
- under the License.
-
-
+Title: Introduction to Marketing
+Notice: Licensed to the Apache Software Foundation (ASF) under one
+ or more contributor license agreements. See the NOTICE file
+ distributed with this work for additional information
+ regarding copyright ownership. The ASF licenses this file
+ to you under the Apache License, Version 2.0 (the
+ "License"); you may not use this file except in compliance
+ with the License. You may obtain a copy of the License at
+ .
+ http://www.apache.org/licenses/LICENSE-2.0
+ .
+ Unless required by applicable law or agreed to in writing,
+ software distributed under the License is distributed on an
+ "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+ KIND, either express or implied. See the License for the
+ specific language governing permissions and limitations
+ under the License.
+
+In this orientation module you will be introduced to Marketing within the
Apache OpenOffice community.
+You will learn about many of the ways in which we can do marketing, as well as
some of the constraints we must
+keep in mind as a non-profit organization. After completion of this module
you should be prepared to jump in and
+assist with ongoing marketing activities.
+
+To complete this modules you will need to read the following material along
with associated links. There are
+some questions offered for you to reflect upon, but no written responses are
required.
+
+Note: You may want to first review the [Level 1 and Level 2 Orientation
Modules](http://incubator.apache.org/openofficeorg/orientation/index.html).
+
+Also, please subscribe to the project's [Marketing Mailing
List](http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list),
+and then [send a note](mailto:d...@openoffice.apache.org?subject=Starting
Intro to Marketing Module) to introduce yourself.
+
+##What is Marketing?
+
+http://heidicohen.com/marketing-definition/
+
+##Brand and Trademark
+
+https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide
+
+http://incubator.apache.org/openofficeorg/trademarks.html
+
+http://www.apache.org/foundation/marks/
+
+##Tools for Communications
+
+ - Mailing Lists
+ - Website
+ - Events
+ - Project Blog
+ - Social Networking
+ - Word of Mouth
+ - The Press
+ - Surveys
+
+##Tools for Data Gathering
+
+ - Mailing lists
+ - Press
+ - Surveys
+
+##Marketing Collateral
+
+##Marketing in a Non-Profit Organization
+
+ - Honesty
+ - Public Good
+ - Focus on our strengths, not on others' weaknesses
+ - Marketing != Competing against
+
+Congratulations! You have completed this Module. Please send a note to
[market...@openoffice.apache.org](mailto:market...@openoffice.apache.org?subject=Completed
Infrastructure Module) so
+we all know you have completed this level. This is also a good opportunity
to send along any feedback or questions you might have on this Orientation
Module.
+
+
