The Division of Marketing and Communications serves as a strategic advisor to 
partners and units across campus; purposefully fulfilling partner’s goals and 
objectives, helping to increase knowledge, support enrollment and engage 
students, alumni, faculty and staff. The division proactively shapes the 
University’s brand and optimizes the University’s reputation internally and 
externally in a transparent manner. The Division of Marketing and 
Communications shares the many stories of how the University and its people are 
improving the human condition, for the purpose of advancing the University’s 
strategies. The University of Denver’s Division of Marketing and Communication 
is committed to building a diverse and inclusive environment.  

 

Position Summary

The Digital Asset Manager will be responsible for developing and categorizing 
digital content (photos, videos and graphic files) for efficient search with 
intuitive organization. The University of Denver owns a vast library of content 
that continually needs curation, lifecycle management, tagging, permissions 
management and archiving.  It is important that the Digital Asset Manager  is 
an experienced archivist who is familiar with best practices around file 
structure and taxonomy/naming conventions. We would like our Digital Asset  
Manager  to identify a University-wide DAM system, and then implement and 
manage it. 

 

Essential Functions 

Responsible for leading overall strategy, implementation and workflow of the 
Digital Asset Management system for the University of Denver.
Acts as primary liaison between the University of Denver’s Division of 
Marketing and Communications and the various communications clients across 
campus, including communication around DAM’s purpose, use, and workflow.
Responsible for assigning appropriate metadata for assets to ensure accurate 
usage rights.
Manages the digital asset system and facilitates the uploading of assets as 
well as maintaining and upgrading the system.
Registers internal and external users to the Digital Asset Management system 
based on permissions.
Facilitates retrieval of previously cataloged assets.
Processes raw images using the appropriate software.
Develops and implements a life cycle management/curation process.
Archives assets as necessary.
Generates asset download reports.
Maintains accurate procedures and records for the system.
Internally advocates for input/upload to the DAM, promoting the DAM as an 
access and workflow solution and publicizing DAM holdings to colleagues across 
the University of Denver for successful system adoption.
Provide training, troubleshooting and assistance for staff and internal users 
as needed.
Keeps informed of latest Digital Asset Management technology trends and 
innovations.
Other duties as identified and assigned.

 

Knowledge, Skills and Abilities

Understanding of databases, highly knowledgeable of digital content formats and 
standards.
Understanding of copyright and rights management issues.
Experience with working file types across media and all phases of content 
production.
Excellent organizational skills, accuracy and attention to detail.
Excellent interpersonal, oral and written communication skills.
Strong understanding of how DAMs integrate with other marketing-technology 
platforms.
Works harmoniously with fellow employees.
Demonstrated experience with DAM software tools including, Widen, Canto, 
MerlinOne, etc.
Able to think creatively and strategically.

 

Required Qualifications

Bachelor’s degree.
Minimum of 3-5 years of relevant database and digital asset management 
experience in marketing, communications, media, creative services and/or higher 
Education.

 

Preferred Qualifications 

Bachelor's degree in Library Science, Information Science or Marketing.
Experience in higher education.

 

Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m.

 

Application Deadline

Position will remain open until filled. For best consideration, please submit 
your application materials by Thursday, September 14, 2017.

 

Special Instructions

Candidates must apply online through www.du.edu/jobs to be considered. Only 
applications submitted online will be accepted. Once within the job description 
online, please scroll to the bottom of the page to apply. If you have inquiries 
about this position, please reach out to Jessica Lovan at [email protected] 

 

Please include the following documents with your application:

Resume
Cover Letter, please include information about how you will advance the 
Division of Marketing and Communication's commitment to building a diverse and 
inclusive environment through your service and collaboration.

 

The University of Denver is committed to enhancing the diversity of its faculty 
and staff and encourages applications from women, minorities, members of the 
LGBTQ community, people with disabilities and veterans. The University is an 
equal opportunity/affirmative action employer. 

 

All offers of employment are based upon satisfactory completion of a criminal 
history background check.


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