> On Tue, Sep 24, 2013 at 7:39 PM, Rick Mann <rm...@latencyzero.com> wrote:
> 
>> On Sep 24, 2013, at 17:04 , Luther Baker <lutherba...@gmail.com> wrote:
>> 
>> The new UI is
> 
> better overall. 

I won't render a "better" or "worse", or even a "like" or "dislike". I've been 
repeatedly reminded of the fact that beauty is in the eye of the beholder, and 
there will inevitably be people strewn across the like-it-don't-like-it 
spectrum. Aesthetic preference is highly subjective -- some will like it and 
others hate it. Also, there's some that will like anything new and different, 
and there are others that will hate anything new and different. 

I will render this much of an opinion, that I couldn't be more in favor of the 
general design philosophy, of promoting content and demoting chrome. I 
personally prefer minimalism, and so a cleaner and less cluttered presentation 
is a more pleasing aesthetic for me. That said, I think there is a fairly 
objective point that can be made: in the effort to un-clutter and minimize the 
chrome, the recognizability of controls and intuitiveness of function has been 
made, in places, more ambiguous. My limited observation of long-time iPhone 
users who have upgraded to iOS 7 is that things they were used to doing weren't 
made more intuitive, but less so -- they couldn't figure out how to do it 
anymore, and had to hunt, play around, in order to get their bearings again on 
how to do things they've always done. Whether it unfolds as a minor adjustment 
for a short time and then more efficient use, or consistent confusion remains 
to be seen. 

I find all this pretty interesting, as having followed iOS design guidelines 
from the beginning (original iPhone SDK), there are a few points which Apple 
has done a complete 180 on in iOS 7: 

1. Maximizing iconification in your app. Prior to iOS 7, Apple strongly 
recommended representing control functions using universally recognizable 
icons. Icons not only can transcend language barriers, but they also help 
minimize and make consistent real estate used by controls. iOS 7 now trends 
away from icons, and design guidelines now recommend text. This seems a bit 
interesting that Apple would change course on this, as universal design (think 
airports, freeways, bathrooms, and any other heavily traveled international 
venue) tend to trend away from text and more toward symbolization. 

2. Minimization of text for controls. Prior to iOS 7, Apple recommended 
minimizing text in your app, with the philosophy that the design should imply 
its function without need for explanation. Somewhat the inverse of 
iconification, using text by definition is presents function controls that are 
inconsistent in size used, and whose meaning is pinned to a particular 
language, and therefore must be translated for universal understanding. But in 
addition, following the theme of intuitive distinction between controls and 
content, using text, especially without borders or varied texture, causes the 
control text to blend with content text, which starts to defeat the goal of 
being highly intuitive, with recognizable metaphors that are understood at a 
glance.

Whether these reversals are good or bad, I suppose that's for users to decide. 
For me personally, I prefer screen design to be universally recognizable at a 
glance  -- what the logical divisions of the screen are, what are controls, 
what is content, where one begins, and one ends. Aesthetic preferences aside, I 
can't reach the conclusion that IOS 7 has further distilled these things for 
the user (nor have I observed this to be the case with the few who have given 
me their iOS 7 feedback), but rather has blurred them. In certain areas, it may 
feel cleaner because the chrome isn't so heavy (and I believe this is generally 
the case where the content isn't text-heavy), but in others (usually where the 
content is text-heavy, like Mail), it feels very text-heavy and my eye has to 
work to identify what text is content and what text are controls, and the 
dividing lines for each screen element. 

Anyway, I didn't intend to come down on any side of the I-like/don't-like 
debate, but I do think there are some things which can be said about the iOS 7 
design changes which aren't entirely subjective.  

Brad



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