- Zav

On May 15, 2012, at 01:35 PM, Jens Alfke <j...@mooseyard.com> wrote:


On May 15, 2012, at 1:15 PM, Alex Zavatone wrote:

Right after clicking on an app's icon, the splash screen/launch screen shows 
that the device has indeed paid attention to you and responded in the manner 
you expected, namely, the application has launched and is proceeding to load.
I can not see how this is a bad idea.

It’s psychological. Splash screens make the launch time *seem* slower.
 

Ahhh, I disagree with this.  If it stays up for a while, then there is a bigger problem.  
It is indeed psychological, and displaying something does tell the user that "yep, 
I, the device did respond to your action".

I think it's worse to display a screen that looks like the first screen but one 
that they can't interact with.

Now, if your app is going to take five or ten seconds to become responsive, 
then I’d agree you can’t just put up a picture of an empty UI — the user is 
going to notice that it’s not interactive and get really frustrated when her 
taps do nothing. But an app should not take that long to launch.
 
My thoughts exactly.

When I was at Apple the goal was always “one bounce” — on a cold launch the 
app’s Dock icon should bounce only once, and by that time the app should be 
ready to go.
 
Tell that to the guys who make Safari.  Even on last summer's MBP with 16 GB of 
RAM, I don't know many apps that take one bounce or less to launch - and I'm 
not talking about Photoshop.   


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