Hi Jake

One thing I have noticed over the years is that some boat models have a very 
specific following.  What I think really helps is when someone who specifically 
wants a C&C 35-3 to be matched up with your ad listing.  By this I mean when I 
Google “C&C 35”, “C&C 35-3” or similar a link to your boat is in the first two 
to three pages in the search results.

List it in a LOT of places.  If possible build your own web site or blog that 
shows your boat and the features and improvements that make it more desirable 
than similar models and had lots of pictures of these.  For an example if Ronan 
was for sale (and refitted completed) anyone who had been following or found 
the blog would know that it was a great example of a C&C 37.

I have always had a web site for our boats.  Initially our Niagara 26 had a 
site that was hosted as part of our Cable/Internet package (for free).  When it 
was time to sell we modified the web site a little bit but kept all the project 
links, etc .. and we listed on Kijiji with a link to the web site.  I listed it 
in more areas than just Halifax as well. Full Tilt 2 sold in November and was 
listed in August.  The people that bought the boat were specifically looking 
for a Niagara 26 and were considering three (one in Montreal, ours in Nova 
Scotia and a third elsewhere in Quebec).  Ours was the most expensive but had 
more of the features they wanted.

Our next boat was a J/27.  From the start it also had its own web site and was 
well known to the J/27 community because of the J/27 owners group, the J/27 
Wiki pages links to projects on this web site and other.  Googling J/27 for 
sale would put this in the top two pages of results.  We were lucky that the 
Oakville J/27 fleet was growing at that time as well and was also promoting 
J/27s.  I listed on Kijiji and with my broker.  It sold in less than two weeks 
and immediately after sold to a buyer from Oakville, Ontario I had another 
buyer who wanted it in Philadelphia and a third interested person that I can no 
longer remember.  All specifically wanted a J/27 and Nut Case was a very well 
known J/27.  The buyer of the 27 contacted me directly and we worked out the 
deal and then the purchase was made through our broker as had been agreed.

As much exposure as you can get is what helps.  We all love our boats and we 
have all made specific upgrades / maintenance that should be highlighted to 
make our individual boat stand out.

If I were to be interested in your boat it would be because I wanted a C&C 
35-III and not a Landfall 38.  Both are good boats but the 35-III is a very 
good performing boat and one that I remember from when the model was new and 
they had the Labatt’s Challenge in Canada.

We are now on our 4th boat. Persistence.  It too has its own web page but the 
hosting is no longer free.  I believe is $2.99 / month via Blue Host.  The link 
is below.  Sadly our season has just ended and the mast comes down for the 
season today

Anyway …

Mike Hoyt
Persistence
1987 Frers 33 #16
Halifax, Nova Scotia
www.hoytsailing.com<http://www.hoytsailing.com>





From: CnC-List <cnc-list-boun...@cnc-list.com> On Behalf Of Jake Brodersen via 
CnC-List
Sent: October 20, 2019 11:11 AM
To: cnc-list@cnc-list.com
Cc: captain_j...@cox.net
Subject: Stus-List Boat Selling Tips

Hi guys,
I’ve been lurking for quite some time, but still have an interest for this 
great group.  Having purchased a larger cruising boat last year (Bavaria 44), I 
have tried for over a year to sell my 1986 C&C Mk-III.  I initially tried to 
sell it myself.  I listed it on Craigslist, advertised on the FSBO web site 
(for sale by owner), and spread the word through my local sailors.
When summer turned to fall and no action, I enlisted a reputable local broker 
to list my boat.  After listing it on Yacht World for over a year, we have yet 
to have a single buyer interested enough to even come take a look at it.
The boat is well equipped for racing and cruising and comes with a ton of 
equipment.  I’ve dropped the price over $10K and still no interest.  What does 
it take to sell a boat these days?  Any suggestions would be appreciated.
Thanks,
Jake Brodersen
1986 C&C 35 Mk-III
“Midnight Mistress”
Hampton VA

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