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> From: Tartan Marine Company <n...@tartan-ccyachts.com>
> Date: September 6, 2013, 2:08:33 PM EDT
> To: jrtau...@aol.com
> Subject: Tartan Marine Company Announces Strategic Focus On Tartan Yachts
> Reply-To: ccorbiss...@tartan-ccyachts.com
> 
> 
> FOR IMMEDIATE RELEASE
> 
> 
> Media Contact:
> 
> Christine Corbissero
> Director of Marketing & Customer Satisfaction
> Phone: 440-210-5133
> Email address: ccorbiss...@tartanyachts.com
> 
> Address: 1920 Fairport Nursery Rd., Fairport Harbor, Ohio 44077
>  
> Website: www.tartanyachts.com 
> 
> TARTAN MARINE COMPANY, LLC ANNOUNCES STRATEGIC FOCUS FOR INCREASED GROWTH AND 
> STRONGER BRANDING FOR TARTAN YACHTS
> 
> FAIRPORT HARBOR, OHIO, SEPTEMBER 6, 2013-Tartan Marine Company, LLC announced 
> that as part of the strategy to increase growth of the Tartan Yachts line, 
> they have licensed exclusive rights to build, develop, distribute and market 
> all new models of the C&C Yachts brand to USWatercraft of Warren RI.
>  
> "We are pleased to have such an outstanding boat builder as USWatercraft take 
> over the future development of the iconic C&C Yachts brand," said Steve 
> Malbasa, owner of Tartan Marine Company, LLC. According to Malbasa the new 
> focus on the Tartan Yachts brand will allow for future growth, new model 
> development and the continued superior customer service that Tartan owners 
> have come to count on.
>  
> Tartan Marine Company's first steps towards this increased focus on the 
> Tartan Yachts brand is to bring the very successful C&C 101 and C&C 115 under 
> the Tartan Yachts brand name. "The introduction of the C&C 101 last year, and 
> the subsequent win as Overall Boat of The Year in Cruising World Magazine, 
> reflect the dedication to performance and craftsmanship that Tartan is known 
> for," said Malbasa. These two models will be transitioned into the Tartan 
> Yachts line as the Tartan 101 and the Tartan 115 and Tartan Marine Company 
> has every confidence that both models current success will only be enhanced 
> by the Tartan Yachts name.
>  
> Tartan Marine Company is committed to implementing best in class processes to 
> enable faster new product development and greater flexibility across its 
> businesses and operations. In line with this, Tartan Marine Company will be 
> introducing a new website later this month that will enhance the buyer and 
> owner experience. "The new web presence was developed with our continued 
> commitment to providing the best owner experience as the primary objective," 
> said Christine Corbissero, Director of Marketing & Customer Satisfaction. 
> Corbissero said that the site offers new features including a dedicated 
> MyTartan owner portal, opportunities to charter a Tartan Yacht and a more 
> robust ecommerce offering.
>  
> Tartan Yachts will also be attending the Newport International Boat Show 
> September 12th -15th featuring an assortment of Tartan Yachts. Visit the 
> Tartan display at dock N-0 to see the new Tartan Fantail Weekender, the 
> Tartan Fantail Daysailor and the Tartan 4000. As part of the dedication to 
> enhancing the Tartan experience, test sails will be scheduled aboard the 
> Tartan Fantail Daysailor for qualified candidates at the show. "The one thing 
> every owner tells us is that nothing else sails like a Tartan. We felt the 
> best way to share this knowledge with interested buyers would be to 
> experience this first hand aboard a test sail at the show," Corbissero said.  
> 
> About Tartan Yachts
> Throughout the 50-year history of Tartan sailboats, Tartan Yachts has 
> produced boats offering cutting edge technology with head turning good looks. 
> We have done so by staying true to our creed of providing Tartan sailboat 
> owners with a yacht that delivers both luxurious accommodations and safe, 
> well-mannered sailing performance in all conditions.
>  
> At Tartan Yachts we have a passion to deliver the best sailboat owner 
> experience possible. Our commitment to design and engineering is based on 
> total performance. We don't believe that a simple superficial appeal to 
> aesthetics is enough to serve the interests of our owners. Our designers, 
> builders and sales team understand and appreciate that every yacht we build 
> must be the best yacht we build. Most importantly we are committed to the 
> next 50 years with the focus of simply making our customer experience the 
> best the industry has to offer.
> 
> 
> 
> © Copyright 2013 Tartan Marine Company, LLC All rights reserved.
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> Tartan Marine Company | 1920 Fairport Nursery Rd. | Fairport Harbor | OH | 
> 44077
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