I think I remember an instance of a particularly coloured T-shirt that violated many of these points of concern.
I'm glad we are formalizing the usage rights/rules around our trademark and logo. About the last point, I don't care myself if someone sells CloudStack shirts, I care more about the integrity of the brand and ensuring we as a community reserve the right to review such designs and print materials. Thanks -Kelcey >-----Original Message----- >From: Joe Brockmeier [mailto:j...@zonker.net] >Sent: Wednesday, February 27, 2013 11:11 AM >To: cloudstack-dev@incubator.apache.org; cloudstack- >market...@incubator.apache.org >Subject: Re: [DISCUSS] Draft trademark guidelines > >On Tue, Feb 26, 2013, at 02:34 PM, David Nalley wrote: >> Hi folks, >> >> Sorry for spamming two lists. >> >> We've been drafting some guidelines and had them reviewed by >> trademarks@ - and wanted to get them out in public for comment and >> discussion. >> >> Draft is here: >> >https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guid >e >> lines+(DRAFT) > >So, we're currently missing any guidance on brand usage, not modifying the >logo, etc. > >I've added a bit under the domains section, as I'm generally not a fan of >sending people scouring multiple docs for a simple answer. (Which is, >generally in this case, "no".) > >Under non-software goods: > >"Without explicit written permission, goods bearing any of the CloudStack >marks may not be sold." > >Are we explicitly allowing people to manufacture CloudStack-branded swag to >give away? What about co-mingling CloudStack with other marks, etc.? >(e.g., a design that mingles the CloudStack mark with a company logo which >might infer some kind of association between CloudStack and that >company?) > >I'd like change the current language to: > >"Merchandise bearing the CloudStack marks must be explicitly approved in >writing if it is to be sold or given away for promotional purposes. A design >must only be approved one time - it is not necessary to seek approval to >reprint/recreate new merchandise with a design that has been approved, so >long as the permission has not been revoked." > >Suggestions to this language welcome, but what I want to prevent is use of >CloudStack with third party logos where a company/organization is promoting >some proprietary product by giving away - but not selling - merchandise. > >I don't want us to have unreasonable burdens, such as having to seek >approval every time a company reprints an approved design, or makes a very >minimal change to the design, such as printing a CloudStack jersey with the >names of contributors or something - where technically adding a different >name would be a "change" to the design. > >We should also consider having approved designs that anyone could use to >print t-shirts or similar without having to seek approval so long as the design is >used as-is. Do we care if someone starts up a side business selling CloudStack >shirts? > >Best, > >jzb >-- >Joe Brockmeier >j...@zonker.net >Twitter: @jzb >http://www.dissociatedpress.net/
