> Deborah Harrell <[EMAIL PROTECTED]> wrote: > Real-world application: consumer manipulation.
> This is from a PBS Frontline interview with market > researcher Clotaire Rapaille; he isn't correct about > the cortex 'being in place after age 7' -<snip>- > but his views on the emotional out-weighing > the rational in everyday life I think are correct. > Unless one is aware of that, and tries to compensate > for it. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html > "...How can I decode this kind of behavior which is > not a word? My theory is very simple: The reptilian > always > wins. I don't care what you're going to tell me > intellectually. I don't care. Give me the reptilian. > Why? Because the reptilian always wins..." http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/magic.html OTOH, Bob Garfield thinks that's bunk: "...Well, OK, fine. Sometimes you can make emotional connections. AT&T has done it. Hallmark has done it. Coca-Cola has done it. But mostly the people who have tried to make emotional connections with consumers over the years, by far, the vast, vast majority have failed. Since time immemorial, advertising agencies have been trying to create emotional reactions to goods and services. But there is no magic string for the puppet; there is no Svengali spell; there's no poison gas; there's no magic wand. Advertising works, and sometimes good advertising campaigns work, especially, but they are not controlling your mind, they're not controlling your heart, and they're not controlling your glands. What they are doing mostly is failing again and again and again..." Buying a Hummer never was and never will be rational. Unless the world of Mad Max manifests, and there'd better be an oil refinery with full reserves nearby. Wearing high heels is irrational, as is having a closet full of shoes. Yet even I enjoy those DSW commercials - "After a long winter, the female emerges to hunt for her prey..." Debbi whose only shoe purchases in the past year have been for or about horses... :-) __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com _______________________________________________ http://www.mccmedia.com/mailman/listinfo/brin-l
