----------
From: Gautam Mukunda <[EMAIL PROTECTED]>

--- Dan Minette <[EMAIL PROTECTED]> wrote:
> .  I disagree that they're
> > _primary_, because if they were none of the
> networks
> > would have an evening news broadcast.  Yet they
> do, so
> > clearly something else is going on.
> 
> Why do you say that?  The news is not in prime time,
> yet it commands decent
> ratings.  The main news channels rating would easily
> put them in the prime
> time top 25...which would be enough for renewing any
> show. Viewers of prime
> time news (NBC and ABC from what I've seen) is 
> between 8.5 and 9.0
> million. Seems like a good deal to me.
> 
> Dan M.

The conventional wisdom on the main network news
broadcasts is that they lose money significantly. 
That may be incorrect (I'm not a media expert) but my
impression is that they are treated as loss-leaders. 
The demographics of their audience are _extremely_
old, and advertisers generally pay much lower rates
for elderly eyeballs.

----
As opposed to Sugar-Daddy Moon's Washington Times, or the NYPost? 
Sugar-Daddy Moon has spent over two billion dollars on his right-wing
propaganda newspaper, because it loses 40 million dollars a year.  The
NYPost also loses something in that range.

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