Contact emails

pauljen...@chromium.org


Explainer

Ad slot size in real-time bidding signals fetch:
https://github.com/WICG/turtledove/pull/928

Update more interest group fields: Already covered by explainer
<https://github.com/WICG/turtledove/blob/main/FLEDGE.md#:~:text=any%20new%20values%20returned%20in%20this%20way%20overwrite%20the%20values%20previously%20stored%20(except%20that%20the%20name%20and%20owner%20cannot%20be%20changed>


Specification

Ad slot size in real-time bidding signals fetch:
https://github.com/WICG/turtledove/pull/954

Update more interest group fields:
https://github.com/WICG/turtledove/pull/907
https://github.com/WICG/turtledove/pull/953


Summary

Ad slot size in real-time bidding signals fetch:

Protected Audience ad selection auctions allow buyers to fetch real-time
signals from their key-value server.  Besides being used for calculating
bid prices, these signals can also be used for prioritizing and filtering
potential ad candidates.  The more ad candidate filtration and
prioritization that we can enable, the more performant the auction is (e.g.
less browser resource utilization) and the higher the quality of the chosen
ad candidates is.  This feature extends the signals about the page where
the ad will be displayed from just its domain name, to also include the
size of the ad slots on the page, which is a very useful signal for
filtering out ads that cannot be rendered in that slot size.

Allow updating interest group’s userBiddingSignals and executionMode:

Protected Audience has always supported updating interest group fields, but
for historical reasons did not support updating the interest group field
named userBiddingSignals, and for no obvious reason did not support
updating executionMode. This change is a small extension to Protected
Audience interest group updating to support updating these fields, making
the API more useful by being able to update/refresh the fields with more up
to date information.


Blink component

Blink>InterestGroups
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>


TAG review

The parent proposal, Protected Audience, is still pending:
https://github.com/w3ctag/design-reviews/issues/723


TAG review status

Pending


Risks


Interoperability and Compatibility

These are both optional new features so we do not expect them to cause
compatibility breakage.


Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in
the Mozilla forum here
<https://github.com/mozilla/standards-positions/issues/770>, and in the
Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>
.


Web developers:

Ad slot size in real-time bidding signals fetch: Interest from multiple
adtechs here <https://github.com/WICG/turtledove/issues/869>.

Update more interest group fields: Interest from adtech here
<https://github.com/WICG/turtledove/issues/760>.


Debuggability

Ad slot size in real-time bidding signals fetch: The extra runAdAuction()
and joinAdInterestGroup() parameters should be visible in DevTools, as
should the real-time bidding signal fetches in the DevTools network panel.

Update more interest group fields: The updates should be visible in
DevTools’ Application Storage Interest Group section.


Will this feature be supported on all six Blink platforms (Windows, Mac,
Linux, ChromeOS, Android, and Android WebView)?

It will be supported on all platforms that support Protected Audience, so
all but WebView.


Is this feature fully tested by web-platform-tests
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
?

We plan to land web-platform-tests for both features shortly.  Some have
already landed
<https://chromium-review.googlesource.com/c/chromium/src/+/5077540/17/third_party/blink/web_tests/external/wpt/fledge/tentative/trusted-bidding-signals.https.window.js>
.


Flag name on chrome://flags

None


Finch feature name

EnableIFrameAdAuctionHeaders, EnableUpdatingExecutionModeToFrozenContext,
EnableUpdatingUserBiddingSignals


Requires code in //chrome?

False


Estimated milestones

Shipping on desktop and Android in M121.

Anticipated spec changes

None related to these features.


Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/5090856430469120


This intent message was generated by Chrome Platform Status
<https://chromestatus.com/>.

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